Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Tue, Aug. 19 2014

Wide (1000+)

#TitleTue, Aug. 19 2014LocationsAvg.TotalWks.Dist.
1Teenage Mutant Ninja Turtles (2014)$3,513,71925%3,980135$883$124,080,7222Paramount
2Guardians of the Galaxy$3,511,41622%3,697-391$950$229,057,7033Disney
3Let's Be Cops$2,505,10019%3,094--$810$30,829,4851Fox
4The Expendables 3$1,623,08623%3,221--$504$18,823,2011Lionsgate
5The Giver$1,569,58520%3,003--$523$15,187,1351Weinstein Company
6The Hundred-Foot Journey$1,055,37239%2,04320$517$25,502,9542Disney / DreamWorks
7Into the Storm$945,49927%3,4340$275$33,206,5922Warner Bros. / New Line
8Lucy$769,32524%2,520-627$305$109,100,4654Universal
9Step Up All In$404,04344%2,0720$195$12,492,6372Lionsgate / Summit
10Dawn of The Planet of The Apes$302,90525%1,262-1044$240$202,442,8016Fox
11Hercules (2014)$285,66526%1,475-1421$194$68,681,4454Paramount
12Get On Up$214,19018%1,101-1368$195$27,445,8053Universal

Limited (100 — 999)

#TitleTue, Aug. 19 2014LocationsAvg.TotalWks.Dist.
1Boyhood$267,59111%771265$347$14,152,1336IFC Films
2Planes: Fire and Rescue$172,67224%960-1320$180$56,035,8135Disney
3A Most Wanted Man$147,87815%644-157$230$12,921,2464Roadside Attractions
4What If$143,96921%787767$183$1,322,9982CBS Films
5How to Train Your Dragon 2$106,96932%377-149$284$171,429,94210Fox / DreamWorks Animation
6The Purge: Anarchy$83,2057%575-1027$145$70,288,1205Universal
7Sex Tape$55,75635%317-627$176$37,862,8305Sony / Columbia
8And So It Goes$55,52040%362-749$153$14,421,4864Clarius Entertainment
9Calvary$49,5145%13086$381$991,8923Fox Searchlight
1022 Jump Street$41,77925%172-141$243$190,022,30010Sony / Columbia
11Edge of Tomorrow$34,63811%261-4$133$99,764,86011Warner Bros.
12X-Men: Days of Future Past$33,88510%223-4$152$232,545,63113Fox
13The Fault in Our Stars$29,52710%206-17$143$124,243,17011Fox
14Transformers: Age of Extinction$27,90225%206-374$135$243,392,7118Paramount
15Tammy$24,39623%276-274$88$83,184,0547Warner Bros. / New Line
16Chef$20,61617%122-120$169$29,335,43315Open Road
17Earth to Echo$15,04122%154-63$98$37,698,4987Relativity Media
18Rio 2$10,88532%128-38$85$131,434,84319Fox
19Godzilla (2014)$9,902-1%118-60$84$200,607,03614Warner Bros.
20Jersey Boys$9,28219%115-35$81$46,641,2309Warner Bros.
21Blended$8,69416%111-33$78$46,227,98413Warner Bros.
22Neighbors (2014)$7,460-6%106-33$70$150,071,89515Universal

Platform (1 — 99)

#TitleTue, Aug. 19 2014LocationsAvg.TotalWks.Dist.
1Island of Lemurs: Madagascar$34,55810%410$843$6,191,59020Warner Bros. / IMAX
2Yves Saint Laurent$21,78278%1812$1,210$420,6268Weinstein Company
3Begin Again$8,35713%62-183$135$14,471,6088Weinstein Company
4Snowpiercer$7,33525%42-29$175$4,388,4448RADiUS-TWC
5Kick$6,172333%16-58$386$2,467,5374UTV Motion Pictures
6The Grand Seduction$5,86479%25-8$235$3,337,50712eOne Films US
7The Fluffy Movie$5,2525%51-105$103$2,796,2844Open Road
8America (2014)$4,19828%62-59$68$14,383,3558Lionsgate
9Wish I Was Here$2,6511%54-148$49$3,543,8995Focus
10Words and Pictures$1,48285%153$99$2,168,48813Roadside Attractions
11The LEGO Movie$1,339-17%15-2$89$257,746,76928Warner Bros.
12Fed Up$398-3%53$80$1,538,19715RADiUS-TWC
13I Origins$389-8%13-75$30$335,4695Fox Searchlight
14Jake Squared$2011%10--$20$2,0811Freestyle Releasing
15Supermensch: The Legend of Shep Gordon$17517%2-1$88$213,89411RADiUS-TWC