'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Fri, Aug. 22 2014

Wide (1000+)

#TitleFri, Aug. 22 2014LocationsAvg.TotalWks.Dist.
1If I Stay$6,827,007--2,907--$2,348$6,827,0071Warner Bros. / New Line
2Guardians of the Galaxy$4,818,54987%3,371-326$1,429$239,072,4064Disney
3Teenage Mutant Ninja Turtles (2014)$4,542,06096%3,864-116$1,175$133,351,8663Paramount
4Let's Be Cops$3,299,480100%3,14046$1,051$37,545,6482Fox
5When the Game Stands Tall$2,948,554--2,673--$1,103$2,948,5541Sony / TriStar
6Frank Miller's Sin City: A Dame To Kill For$2,619,741--2,894--$905$2,619,7411Weinstein / Dimension
7The Giver$2,058,16894%3,0030$685$19,428,7062Weinstein Company
8The Expendables 3$1,875,20586%3,2210$582$22,793,3822Lionsgate
9The Hundred-Foot Journey$1,591,24891%1,944-99$819$28,779,4523Disney / DreamWorks
10Into the Storm$1,076,72677%2,375-1059$453$35,578,1103Warner Bros. / New Line

Limited (100 — 999)

#TitleFri, Aug. 22 2014LocationsAvg.TotalWks.Dist.
1Dawn of The Planet of The Apes$306,55759%733-529$418$203,167,5277Fox
2Get On Up$252,00569%579-522$435$28,016,9954Universal
3Hercules (2014)$246,36827%622-853$396$69,332,6645Paramount
4A Most Wanted Man$237,24681%433-211$548$13,427,2355Roadside Attractions
5What If$207,86695%680-107$306$1,760,3203CBS Films
6Step Up All In$200,324-5%948-1124$211$13,164,3723Lionsgate / Summit
7Calvary$144,905206%240110$604$1,232,4184Fox Searchlight
8How to Train Your Dragon 2$139,89455%353-24$396$171,746,85611Fox / DreamWorks Animation
9Transformers: Age of Extinction$97,667324%28377$345$243,537,2709Paramount
10The Purge: Anarchy$91,58587%295-280$310$70,497,3006Universal
11Earth to Echo$88,664588%781627$114$37,816,7058Relativity Media
12Island of Lemurs: Madagascar$66,21281%302261$219$6,331,49321Warner Bros. / IMAX
1322 Jump Street$57,01179%135-37$422$190,148,25511Sony / Columbia
14Tammy$43,983150%157-119$280$83,266,3238Warner Bros. / New Line
15And So It Goes$43,755-4%156-206$280$14,558,3565Clarius Entertainment
16The Fault in Our Stars$42,44069%185-21$229$124,337,62912Fox
17X-Men: Days of Future Past$41,82149%188-35$222$232,645,40214Fox
18Chef$36,58066%105-17$348$29,412,38316Open Road
19Edge of Tomorrow$35,9768%192-69$187$99,866,55812Warner Bros.
20Sex Tape$27,396-19%111-206$247$37,969,2906Sony / Columbia

Platform (1 — 99)

#TitleFri, Aug. 22 2014LocationsAvg.TotalWks.Dist.
1Yves Saint Laurent$15,53816%213$740$461,4039Weinstein Company
2The One I Love$15,206--8--$1,901$15,2061RADiUS-TWC
3Jersey Boys$12,51636%64-51$196$46,670,93710Warner Bros.
4Blended$10,28620%66-45$156$46,254,72914Warner Bros.
5Begin Again$10,26842%39-23$263$14,496,4009Weinstein Company
6Godzilla (2014)$9,115-5%70-48$130$200,635,44215Warner Bros.
7Rio 2$8,688-16%72-56$121$131,462,94620Fox
8America (2014)$6,73186%7210$93$14,396,7739Lionsgate
10The Grand Seduction$5,6056%19-6$295$3,356,25713eOne Films US
11The Fluffy Movie$4,080-21%30-21$136$2,810,3065Open Road
12Wish I Was Here$3,53524%19-35$186$3,552,8736Focus
13The LEGO Movie$170-85%7-8$24$257,749,44029Warner Bros.
14Fed Up$88-57%2-3$44$1,538,70016RADiUS-TWC