Grosses

'Deadpool' Scores Highest R-Rated Opening Day Ever with $47.5 Million, Aims for Slew of RecordsFebruary 13, 2016 03:25 AM

by Shawn Robbins

Fox reports this morning that Deadpool is utterly crushing records for an R-rated film -- and then some. The Ryan Reynolds vehicle exploded with an estimated $47.5 million opening day on Friday, including $12.7 million from Thursday night shows. That handily surpasses The Matrix Reloaded's previous record opening day for an R-rated film ($37.5 million, or $42.5 million counting its Wednesday early shows in May 2003), as well as previous graphic novel adaptation champ 300 ($28.1 million opening day in March 2007).

Among other records Deadpool has or will be chasing down, it topped last year's Fifty Shades of Grey ($30.3 million) for the best all-time February opening day and looks to steal that film's $85.2 million record four-day President's Day weekend when all is said and done. It should also have little trouble taking down Matrix Reloaded's R-rated weekend record of $91.8 million (which American Sniper's $89.3 million, in addition to Grey, came close to last year).

Not unlike Disney/Marvel's Guardians of the Galaxy, Fox's phenomenal (and consistently viral) Deadpool ad campaign over the last few months has turned a largely unknown character (outside of fans) into an instant mega success. Despite no serious built-in franchise event-level appeal, plus its R rating, the film's first day stands as the 24th highest in history. It even surpassed Guardians itself ($37.9 million opening day), and every Marvel movie -- from any studio -- not named Avengers, Spider-Man, or Iron Man. Those franchises (five films between them) plus the final two Dark Knight films stand as the only "comic book" adaptations to claim higher opening days than Deadpool. In other words, and in a fantastic moment of irony, it topped the openings days of every X-Men film (The Last Stand's $45.1 million being the highest).

Adding to all of this is the fact that word of mouth is stellar. Some natural drop-off will occur due to the immense upfront fan demand, but with very impressive 96 percent Flixster and 84 percent Rotten Tomatoes scores as of this morning, the pic could play very well beyond this Valentine's/President's Day weekend.

The calendar makes projections trickier than usual at this point, particularly because Valentine's Day date crowds will sway the market on Sunday. This is the kind of film that could take a hit from that, but it's also showing signs of crossing over into being a date night movie itself. We'll have further analysis on Deadpool's debut and numerous records in the days ahead as it gets a chance to play out. For now, BoxOffice projects a colossal and record-smashing $114 million three-day opening weekend and $127 million for the four-day holiday frame.

MGM/New Line's How to Be Single bowed with $5.25 million yesterday, surprisingly coming in second place ahead of Zoolander 2. That's a very healthy start for the fairly low-profile rom-com as it aims to benefit from date night crowds this weekend. BoxOffice projects a $20.3 million three-day opening and $22.8 million for the extended frame into Monday.

Speaking of Zoolander 2, the comedy follow-up started with an estimated $4.2 million. The original film's fans had been demanding a sequel for the past decade, but it clearly is being overshadowed by Deadpool buzz. Reviews (22 percent) and word of mouth (38 percent) appear to be heading in the wrong direction, unfortunately, which leads to our current three-day and four-day projections of $13.6 million and $15.5 million, respectively.

Kung Fu Panda 3 tacked on another $3.88 million on Friday for a new tally of $78.1 million. Look for an $18.2 million three-day weekend and $24 million over the four-day.

Meanwhile, The Revenant and Star Wars: The Force Awakens continued to hold their own despite a wave of new competition. The former posted $1.3 million yesterday for a new total of $153.6 million stateside, while the all-time domestic record champ added $1.2 million for a new haul of $909.85 million. Our weekend projections for those and the remainder of the top ten can be found below (ranked by four-day estimates). We'll update with weekend estimates from the studios on Sunday morning.

Rank / Title / 3-Day Estimate / 4-Day Estimate

1. Deadpool ($114 million 3-day / $127 million 4-day)
2. Kung Fu Panda 3 ($18.2 million / $24.0 million)
3. How to Be Single ($20.3 million / $22.8 million)
4. Zoolander 2 ($13.6 million / $15.5 million)
5. Star Wars: The Force Awakens ($6.2 million / $7.6 million)
6. The Revenant ($6.5 million / $7.5 million)
7. Hail, Caesar! ($6.45 million / $7.3 million)
8. The Choice ($5.1 million / $6.0 million)
9. Ride Along 2 ($3.9 million / $4.5 million)
10. The Boy ($3.2 million / $3.7 million)
11. The Finest Hours ($2.8 million / $3.5 million)
12. The 5th Wave ($2.5 million / $3.0 million)
13. Pride and Prejudice and Zombies ($2.2 million / $2.6 million)
14. Dirty Grandpa ($2.0 million / $2.3 million)
15. 13 Hours ($1.6 million / $1.9 million)

Daily Domestic Gross Mon, Aug. 25 2014

Wide (1000+)

#TitleMon, Aug. 25 2014LocationsAvg.TotalWks.Dist.
1Guardians of the Galaxy$1,662,402-66%3,371-326$493$253,118,4714Disney
2Teenage Mutant Ninja Turtles (2014)$1,293,789-74%3,864-116$335$146,829,0423Paramount
3If I Stay$1,267,475-61%2,907--$436$16,946,6651Warner Bros. / New Line
4Let's Be Cops$1,028,412-65%3,14046$328$46,085,1132Fox
5Frank Miller's Sin City: A Dame To Kill For$615,584-60%2,894--$213$6,933,2671Weinstein / Dimension
6The Giver$594,839-63%3,0030$198$24,399,6172Weinstein Company
7The Expendables 3$564,422-70%3,2210$175$27,967,9842Lionsgate
8When the Game Stands Tall$561,933-73%2,673--$210$8,943,4421Sony / TriStar
9The Hundred-Foot Journey$486,060-66%1,944-99$250$33,013,2703Disney / DreamWorks
10Lucy$343,955-64%1,768-752$195$114,042,8155Universal
11Into the Storm$289,415-71%2,375-1059$122$38,594,1083Warner Bros. / New Line

Limited (100 — 999)

#TitleMon, Aug. 25 2014LocationsAvg.TotalWks.Dist.
1Boyhood$157,112--723-48$217$16,482,5717IFC Films
2Dawn of the Planet of the Apes$114,971-60%733-529$157$204,052,5227Fox
3What If$83,267-52%680-107$122$2,304,5763CBS Films
4Get On Up$78,165-70%579-522$135$28,775,7504Universal
5Hercules (2014)$75,695-66%622-853$122$70,011,7875Paramount
6A Most Wanted Man$67,478-68%433-211$156$14,110,9775Roadside Attractions
7Step Up All In$55,378-74%948-1124$58$13,743,4983Lionsgate / Summit
8How to Train Your Dragon 2$50,104-63%353-24$142$172,157,39011Fox / DreamWorks Animation
9Calvary$49,740-65%240110$207$1,648,7474Fox Searchlight
10Island of Lemurs: Madagascar$39,830-53%302261$132$6,566,05321Warner Bros. / IMAX
11Earth to Echo$35,104-60%781627$45$38,069,6768Relativity Media
12Transformers: Age of Extinction$31,927-73%28377$113$243,853,9899Paramount
13The Purge: Anarchy$26,550-63%295-280$90$70,737,7956Universal
14And So It Goes$18,008-58%156-206$115$14,685,0075Clarius Entertainment
15X-Men: Days of Future Past$15,613-63%188-35$83$232,765,60014Fox
16The Fault in Our Stars$14,476-59%185-21$78$124,445,61012Fox
17Chef$13,399-64%105-17$128$29,530,67516Open Road
18Edge of Tomorrow$13,145-60%192-69$68$99,964,48412Warner Bros.
19Tammy$11,832-60%157-119$75$83,379,9928Warner Bros. / New Line

Platform (1 — 99)

#TitleMon, Aug. 25 2014LocationsAvg.TotalWks.Dist.
1Yves Saint Laurent$7,459-42%213$355$499,6749Weinstein Company
2America (2014)$7,12410%7210$99$14,419,7069Lionsgate
3Jersey Boys$6,414-53%64-51$100$46,709,29210Warner Bros.
4The One I Love$4,289-60%8--$536$52,3481RADiUS-TWC
5Snowpiercer$3,717-41%28-14$133$4,431,9269RADiUS-TWC
6Godzilla (2014)$3,497-63%70-48$50$200,664,80615Warner Bros.
7Begin Again$3,475-63%39-23$89$14,525,3349Weinstein Company
8Blended$3,297-68%66-45$50$46,283,80414Warner Bros.
9The Grand Seduction$3,043-9%19-6$160$3,369,84213eOne Films US
10Rio 2$2,112-73%72-56$29$131,484,76420Fox
11The Fluffy Movie$1,691-60%30-21$56$2,822,6305Open Road
12Wish I Was Here$862-73%19-35$45$3,561,8076Focus
13The LEGO Movie$55-4%7-8$8$257,749,70229Warner Bros.