Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily Domestic Gross Wed, Aug. 27 2014

Wide (1000+)

#TitleWed, Aug. 27 2014LocationsAvg.TotalWks.Dist.
1Guardians of the Galaxy$1,507,039-29%3,371-326$447$256,734,8124Disney
2Teenage Mutant Ninja Turtles (2014)$1,086,355-35%3,864-116$281$149,576,3653Paramount
3If I Stay$1,042,368-32%2,907--$359$19,526,5211Warner Bros. / New Line
4Let's Be Cops$883,284-32%3,032-62$291$48,269,4072Fox
5The November Man$861,238--2,776--$310$861,2380Relativity Media
6The Giver$545,073-29%3,0030$182$25,717,7422Weinstein Company
7The Hundred-Foot Journey$538,479-23%1,944-99$277$34,247,3723Disney / DreamWorks
8When the Game Stands Tall$511,739-26%2,673--$191$10,147,4121Sony / TriStar
9The Expendables 3$476,918-37%3,2210$148$29,202,4722Lionsgate
10Frank Miller's Sin City: A Dame To Kill For$471,652-38%2,894--$163$8,169,8861Weinstein / Dimension
11Lucy$304,505-31%1,559-961$195$114,790,1305Universal
12Into the Storm$242,052-37%2,375-1059$102$39,218,3703Warner Bros. / New Line

Limited (100 — 999)

#TitleWed, Aug. 27 2014LocationsAvg.TotalWks.Dist.
1Boyhood$165,149-14%723-48$228$16,838,7907IFC Films
2Dawn of The Planet of The Apes$107,614-31%626-636$172$204,316,9557Fox
3What If$80,184-41%680-107$118$2,519,6543CBS Films
4Hercules (2014)$72,008-30%622-853$116$70,186,2415Paramount
5Get On Up$71,070-24%509-592$140$28,939,7304Universal
6A Most Wanted Man$68,658-21%433-211$159$14,266,2835Roadside Attractions
7Calvary$50,803-9%240110$212$1,755,3124Fox Searchlight
8How to Train Your Dragon 2$50,543-18%353-24$143$172,269,48211Fox / DreamWorks Animation
9Step Up All In$50,426-43%948-1124$53$13,882,4723Lionsgate / Summit
10Island of Lemurs: Madagascar$40,434-6%302261$134$6,649,49721Warner Bros. / IMAX
11Transformers: Age of Extinction$29,448-19%28377$104$243,919,6479Paramount
12Earth to Echo$28,698-39%781627$37$38,145,1968Relativity Media
13The Purge: Anarchy$21,905-21%258-317$85$70,787,5806Universal
14And So It Goes$19,387-15%156-206$124$14,727,2575Clarius Entertainment
15X-Men: Days of Future Past$15,836-6%188-35$84$232,798,36614Fox
16Chef$15,436-4%105-17$147$29,562,19016Open Road
17The Fault in Our Stars$15,298-2%185-21$83$124,476,56612Fox
18Edge of Tomorrow$13,303-8%192-69$69$99,992,24712Warner Bros.
19Tammy$11,380-18%157-119$72$83,405,3348Warner Bros. / New Line

Platform (1 — 99)

#TitleWed, Aug. 27 2014LocationsAvg.TotalWks.Dist.
1Yves Saint Laurent$10,169-36%213$484$525,7499Weinstein Company
2Jersey Boys$7,295-12%64-51$114$46,724,86110Warner Bros.
3The One I Love$4,859-16%8--$607$62,9951RADiUS-TWC
4Snowpiercer$4,762-18%28-14$170$4,442,5189RADiUS-TWC
5Godzilla (2014)$3,7865%70-48$54$200,672,19315Warner Bros.
6The Grand Seduction$3,70812%19-6$195$3,376,86013eOne Films US
7Begin Again$3,654-32%39-23$94$14,534,3879Weinstein Company
8America (2014)$3,3954%7210$47$14,426,3689Lionsgate
9Blended$3,146-17%66-45$48$46,290,74114Warner Bros.
10Rio 2$2,6013%72-56$36$131,489,88520Fox
11Wish I Was Here$1,52726%19-35$80$3,564,5486Focus
12The Fluffy Movie$1,484-18%30-21$49$2,825,9245Open Road
13The LEGO Movie$3648%7-8$52$257,750,40229Warner Bros.