Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Daily Domestic Gross Thu, Aug. 28 2014

Wide (1000+)

#TitleThu, Aug. 28 2014LocationsAvg.TotalWks.Dist.
1Guardians of the Galaxy$1,562,4564%3,371-326$463$258,297,2684Disney
2Teenage Mutant Ninja Turtles (2014)$1,079,615-1%3,864-116$279$150,655,9803Paramount
3If I Stay$1,035,761-1%2,907--$356$20,562,2821Warner Bros. / New Line
4Let's Be Cops$852,114-4%3,032-62$281$49,121,5212Fox
5The November Man$830,236-4%2,776--$299$1,691,4740Relativity Media
6The Giver$554,9082%3,0030$185$26,272,6502Weinstein Company
7The Hundred-Foot Journey$547,8732%1,944-99$282$34,795,2453Disney / DreamWorks
8When the Game Stands Tall$522,6802%2,673--$196$10,670,0921Sony / TriStar
9The Expendables 3$436,577-8%3,2210$136$29,639,0492Lionsgate
10Frank Miller's Sin City: A Dame To Kill For$421,675-11%2,894--$146$8,591,5611Weinstein / Dimension
11Lucy$289,185-5%1,559-961$185$115,079,3155Universal
12Into the Storm$230,030-5%2,375-1059$97$39,448,4003Warner Bros. / New Line

Limited (100 — 999)

#TitleThu, Aug. 28 2014LocationsAvg.TotalWks.Dist.
1Boyhood$161,731-2%723-48$224$17,000,5217IFC Films
2Dawn of The Planet of The Apes$103,036-4%626-636$165$204,419,9917Fox
3Hercules (2014)$78,6679%622-853$126$70,264,9085Paramount
4What If$76,445-5%680-107$112$2,596,0993CBS Films
5A Most Wanted Man$70,3983%433-211$163$14,336,6815Roadside Attractions
6Get On Up$65,935-7%509-592$130$29,005,6654Universal
7How to Train Your Dragon 2$60,74520%353-24$172$172,330,22711Fox / DreamWorks Animation
8Calvary$48,107-5%240110$200$1,803,4194Fox Searchlight
9Step Up All In$40,567-20%948-1124$43$13,923,0393Lionsgate / Summit
10Island of Lemurs: Madagascar$38,058-6%302261$126$6,687,55521Warner Bros. / IMAX
11Transformers: Age of Extinction$31,3196%28377$111$243,950,9669Paramount
12Earth to Echo$28,366-1%781627$36$38,173,5628Relativity Media
13And So It Goes$19,8452%156-206$127$14,747,1025Clarius Entertainment
14The Purge: Anarchy$19,445-11%258-317$75$70,807,0256Universal
15X-Men: Days of Future Past$16,1622%188-35$86$232,814,52814Fox
16Chef$15,8993%105-17$151$29,578,08916Open Road
17The Fault in Our Stars$14,866-3%185-21$80$124,491,43212Fox
18Edge of Tomorrow$12,766-4%192-69$66$100,005,01312Warner Bros.
19Tammy$11,169-2%157-119$71$83,416,5038Warner Bros. / New Line

Platform (1 — 99)

#TitleThu, Aug. 28 2014LocationsAvg.TotalWks.Dist.
1Yves Saint Laurent$9,633-5%213$459$535,3829Weinstein Company
2Jersey Boys$7,3691%64-51$115$46,732,23010Warner Bros.
3Begin Again$6,72884%39-23$173$14,541,1159Weinstein Company
4Snowpiercer$3,945-17%28-14$141$4,446,4639RADiUS-TWC
5The Grand Seduction$3,9406%19-6$207$3,380,80013eOne Films US
6Godzilla (2014)$3,8762%70-48$55$200,676,06915Warner Bros.
7Blended$3,86923%66-45$59$46,294,61014Warner Bros.
8America (2014)$3,80312%7210$53$14,430,1719Lionsgate
9The One I Love$3,703-24%8--$463$66,6981RADiUS-TWC
10Rio 2$2,573-1%72-56$36$131,492,45820Fox
11Wish I Was Here$1,81819%19-35$96$3,566,3666Focus
12The Fluffy Movie$1,469-1%30-21$49$2,827,3935Open Road
13The LEGO Movie$300-18%7-8$43$257,750,70229Warner Bros.