Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Early Weekend Estimates (Domestic) Fri, Dec. 28 - Sun, Dec. 30

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Hobbit: An Unexpected Journey$32,500,000-12%4,1000$7,927$222,200,8143Warner Bros. / New Line
2Django Unchained$29,000,000--3,010--$9,635$62,320,2651Weinstein Company
3Les Miserables (2012)$28,600,000--2,814--$10,163$68,038,4251Universal
4Parental Guidance$14,800,000--3,367--$4,396$29,588,6921Fox
5Jack Reacher$13,800,000-9%3,3520$4,117$44,353,1582Paramount
6This is 40$12,800,00011%2,9141$4,393$36,730,2902Universal
7Lincoln$7,500,00036%1,966-327$3,815$132,029,7978Disney / DreamWorks
8The Guilt Trip$6,700,00027%2,4310$2,756$21,110,3562Paramount
9Monsters, Inc. 3D$6,600,00038%2,6180$2,521$18,726,4642Disney
10Rise of The Guardians$5,200,000-9%2,055-976$2,530$90,447,1306Paramount / DreamWorks
11Skyfall$4,600,000-5%1,637-728$2,810$289,627,3788Sony / Columbia
12Life of Pi$3,700,000-8%1,178-572$3,141$84,570,1846Fox

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Silver Linings Playbook$4,100,000130%745374$5,503$27,350,7227Weinstein Company

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
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