Grosses

'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Early Weekend Estimates (Domestic) Fri, Mar. 8 - Sun, Mar. 10

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Oz: The Great and Powerful$78,000,000--3,912--$19,939$78,000,0001Disney
2Jack the Giant Slayer$9,800,000-64%3,5250$2,780$43,591,3692Warner Bros. / New Line
3Identity Thief$6,200,000-36%3,002-228$2,065$116,410,8855Universal
4Dead Man Down$5,500,000--2,188--$2,514$5,500,0001FilmDistrict
5Snitch (2013)$4,900,000-37%2,340-171$2,094$31,655,1273Lionsgate / Summit
621 And Over$4,700,000-46%2,7710$1,696$16,483,9752Relativity Media
7Safe Haven$3,800,000-39%2,541-410$1,495$62,884,0974Relativity Media
8Silver Linings Playbook$3,750,000-34%1,727-109$2,171$120,754,34217Weinstein Company
9Escape From Planet Earth$3,300,000-50%2,549-561$1,295$47,925,1824Weinstein Company
10The Last Exorcism Part II$2,900,000-62%2,7000$1,074$11,862,5992CBS Films
11A Good Day to Die Hard$2,100,000-54%1,725-864$1,217$63,346,4014Fox

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
No records.

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
No records.