Grosses

'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Early Weekend Estimates (Domestic) Fri, Jul. 5 - Sun, Jul. 7

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Despicable Me 2$80,500,000--3,997--$20,140$140,057,6451Universal
2The Lone Ranger$30,500,000--3,904--$7,813$50,004,1611Disney
3The Heat$24,500,000-37%3,1843$7,695$85,995,2882Fox
4Monsters University$20,000,000-56%3,739-265$5,349$216,537,6323Disney
5World War Z$18,500,000-38%3,316-291$5,579$159,080,6753Paramount
6White House Down$13,500,000-46%3,2220$4,190$50,506,7632Sony / Columbia
7Man of Steel$11,700,000-44%2,905-1226$4,028$271,474,1534Warner Bros.
8This Is The End$5,800,000-33%2,104-606$2,757$85,604,1534Sony / Columbia
9Now You See Me$2,900,000-48%1,606-958$1,806$110,545,4126Lionsgate / Summit

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Kevin Hart: Let Me Explain$10,000,000--876--$11,416$17,360,7041Lionsgate / Summit

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
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