Grosses

'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Early Weekend Estimates (Domestic) Fri, Aug. 9 - Sun, Aug. 11

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Elysium$30,500,000--3,284--$9,287$30,500,0001Sony / TriStar
2We're the Millers$25,500,000--3,260--$7,822$36,988,7831Warner Bros. / New Line
3Planes$24,000,000--3,702--$6,483$24,000,0001Disney
4Percy Jackson: Sea of Monsters$15,300,000--3,031--$5,048$24,157,0591Fox
52 Guns$11,000,000-59%3,0283$3,633$48,388,9052Universal
6The Smurfs 2$10,700,000-39%3,8671$2,767$47,843,5032Sony / Columbia
7The Wolverine$8,300,000-61%2,867-1057$2,895$112,286,1703Fox
8The Conjuring$6,500,000-50%2,650-465$2,453$120,544,9064Warner Bros. / New Line
9Despicable Me 2$6,300,000-38%2,395-812$2,630$338,866,1956Universal
10Grown Ups 2$4,000,000-50%2,102-973$1,903$124,140,9315Sony / Columbia

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
No records.

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
No records.