Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Early Weekend Estimates (Domestic) Fri, Jan. 10 - Sun, Jan. 12

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Lone Survivor$38,000,00044681%2,8752873$13,217$38,381,5613Universal
2Frozen (2013)$13,700,000-30%3,239-79$4,230$316,290,9888Disney
3The Wolf of Wall Street$8,900,000-33%2,521-36$3,530$78,486,5513Paramount
4American Hustle$8,300,000-33%2,629111$3,157$101,262,9285Sony / Columbia
5The Legend Of Hercules$8,200,000--2,104--$3,897$8,200,0001Lionsgate / Summit
6The Hobbit: The Desolation of Smaug$7,800,000-50%3,075-655$2,537$242,004,4355Warner Bros. / New Line
7Saving Mr. Banks$6,500,000-25%2,671561$2,434$68,871,2265Disney
8Paranormal Activity: The Marked Ones$6,200,000-66%2,88316$2,151$28,371,3892Paramount
9Anchorman 2: The Legend Continues$5,800,000-45%3,012-395$1,926$118,217,9444Paramount
10Her (2013)$5,600,000675%1,7291682$3,239$8,999,0364Warner Bros.
11The Hunger Games: Catching Fire$4,300,000-39%1,762-381$2,440$413,692,6518Lionsgate
12The Secret Life of Walter Mitty$4,200,000-48%2,584-338$1,625$52,490,7623Fox

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1August: Osage County$6,700,0004689%905900$7,403$7,245,3853Weinstein Company

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
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