Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Early Weekend Estimates (Domestic) Fri, Mar. 21 - Sun, Mar. 23

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Divergent$54,000,000--3,936--$13,720$54,000,0001Lionsgate / Summit
2Muppets Most Wanted$17,500,000--3,194--$5,479$17,500,0001Disney
3Mr. Peabody & Sherman$11,500,000-47%3,607-344$3,188$80,802,3843Fox / DreamWorks Animation
4300: Rise of an Empire$8,200,000-57%3,085-405$2,658$93,288,1193Warner Bros.
5Need For Speed$7,500,000-58%3,1150$2,408$30,123,8832Disney / DreamWorks
6Non-Stop (2014)$6,300,000-41%2,945-238$2,139$78,574,7304Universal
7The LEGO Movie$3,900,000-49%2,501-539$1,559$243,136,6747Warner Bros.
8Tyler Perry’s The Single Moms Club$3,100,000-62%1,8960$1,635$12,910,0242Lionsgate
9Son of God$2,500,000-55%2,139-851$1,169$55,449,6484Fox

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1God's Not Dead$8,000,000--780--$10,256$8,000,0001Freestyle / Pure Flix
2The Grand Budapest Hotel$6,200,00070%304238$20,395$12,410,5193Fox Searchlight

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
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