Grosses

'Focus' Scores $24.55M in Its First Week of ReleaseMarch 06, 2015 01:23 PM

by Daniel Garris

Warner's Focus grossed $1.20 million on Thursday to lead the daily box office for a seventh consecutive day. The romantic heist film starring Will Smith and Margot Robbie was down 6 percent from Wednesday and likely took a bit of a hit from losing IMAX screens to Sony's CHAPPiE on Thursday night. While it performed a bit below pre-release expectations, Focus was the week's top film with a seven-day start of $24.55 million. That was a lackluster 31 percent softer than the $35.39 million seven-day take of 2013's After Earth.

Fox's Kingsman: The Secret Service held steady in second place with $0.902 million. The Matthew Vaughn directed graphic novel adaptation starring Colin Firth was up 2 percent over Wednesday and down a solid 34 percent from last Thursday. Kingsman placed in second for the week with $15.78 million. That represented a 35 percent decline from the previous frame and brings the film's three-week total to a stronger than expected $89.73 million.

Fifty Shades of Grey took in $0.795 million to remain in third. Universal's successful erotic romantic drama was down 2 percent from Wednesday and down a sharp 56 percent from last Thursday. Fifty Shades of Grey finished in third for the week with $14.01 million. The film was down 53 percent from last week and has grossed a strong $150.84 million in three weeks of release.

Disney's McFarland, USA was up one spot and a healthy 25 percent over Wednesday to move into fourth on Thursday with $0.542 million. The well received sports drama starring Kevin Costner placed in sixth for the week with $9.92 million. That was down just 30 percent from the film's opening week performance and brings the film's two-week total to a very solid $24.11 million.

The SpongeBob Movie: Sponge Out of Water was up one spot and 13 percent over Wednesday to round out Thursday's top five with $0.488 million. Paramount's successful 3D animated film took fourth place for the week with $12.87 million. The SpongeBob Movie was down a healthy 34 percent from last week and continues to exceed expectations with $141.99 million in four weeks.

The Lazarus Effect was down two spots from Wednesday to land in sixth with $0.465 million. The low-budget PG-13 rated horror film from Relativity increased 4 percent over Wednesday. The Lazarus Effect placed in fifth for the week with a seven-day start of $12.30 million. That was slightly below expectations and places the film 23 percent behind the $15.99 million seven-day take of last year's Oculus.

Warner's American Sniper placed in seventh with $0.457 million. The blockbuster Clint Eastwood directed film placed in seventh for the week with $9.29 million. American Sniper has grossed a massive $332.69 million, which leaves the film just $4.10 million away from surpassing the $336.79 million current gross of The Hunger Games: Mockingjay - Part 1 to become the highest grossing release of 2014 domestically.

Studio Weekend Estimates (Domestic) Fri, Aug. 19 - Sun, Aug. 21

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Help$20,479,000-21%2,690156$7,613$71,801,1702Disney / DreamWorks
2Rise of the Planet of the Apes$16,300,000-41%3,471-220$4,696$133,764,3603Fox
3Spy Kids: All The Time in the World$12,020,000--3,295--$3,648$12,020,0001Weinstein Company
4Conan the Barbarian (2011)$10,000,000--3,015--$3,317$10,000,0001Lionsgate
5Fright Night (2011)$8,300,000--3,114--$2,665$8,300,0001Disney / DreamWorks
6The Smurfs$8,000,000-42%3,057-370$2,617$117,744,5054Sony / Columbia
7Final Destination 5$7,705,000-57%3,1550$2,442$32,328,2202Warner Bros. / New Line
830 Minutes or Less$6,300,000-53%2,8880$2,181$25,761,8282Sony / Columbia
9One Day$5,127,567--1,719--$2,983$5,127,5671Focus
10Crazy, Stupid, Love$4,950,000-30%1,940-695$2,552$64,419,6054Warner Bros.
11Harry Potter and the Deathly Hallows: Part 2$4,405,000-39%1,738-676$2,535$365,901,4896Warner Bros.
12Cowboys & Aliens$4,193,635-46%2,213-1097$1,895$89,476,1604Universal
13Captain America: The First Avenger$4,100,000-43%1,988-847$2,062$164,732,1145Paramount
14The Change-Up$2,874,080-54%1,633-1280$1,760$32,019,4203Universal
15Glee: The 3D Concert Movie$1,825,000-69%1,982-58$921$10,464,2852Fox

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Horrible Bosses$1,320,000-46%755-583$1,748$112,615,6467Warner Bros. / New Line
2Sarah's Key$783,00061%201100$3,896$3,085,8355Weinstein Company
3Midnight in Paris$587,792-16%258-70$2,278$50,650,63514Sony Pictures Classics
4Transformers: Dark of the Moon$585,000-58%484-402$1,209$348,518,7308Paramount / DreamWorks
5Friends With Benefits$550,000-70%413-881$1,332$54,728,4755Sony / Screen Gems
6Zookeeper$425,000-58%370-378$1,149$76,791,3047Sony / Columbia
7Kung Fu Panda 2$285,000-19%237-15$1,203$163,943,37713Paramount / DreamWorks
8Bridesmaids$280,600-22%244-41$1,150$167,661,31515Universal
9Bad Teacher$100,000-51%100-49$1,000$98,102,2369Sony / Columbia

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Guard$437,72055%8336$5,274$1,235,4904Sony Pictures Classics
2Senna$168,994130%1412$12,071$280,4932Producers Distribution Agency
3The Devil's Double$150,000-42%83-6$1,807$1,002,8284Lionsgate
4The Whistleblower$149,60030%4422$3,400$408,6863IDP/Samuel Goldwyn
5Another Earth$144,000-12%875$1,655$936,7965Fox Searchlight
6The Tree of Life$111,000-30%96-22$1,156$12,685,08613Fox Searchlight
7Super 8$102,000-6%86-22$1,186$125,691,77311Paramount
8Attack the Block$80,000-26%444$1,818$600,9424Sony / Screen Gems
9The Future$64,2501%3212$2,008$336,0604Roadside Attractions
10Amigo$40,000--10--$4,000$40,0001Variance Films
11Beats Rhymes & Life: The Travels of a Tribe Called Quest$28,337-49%34-1$833$1,100,4327Sony Pictures Classics
12A Better Life$22,00026%6514$338$1,731,2939Summit
13Gun Hill Road$15,568-33%5-5$3,114$107,6023Motion Film Group
14Life in a Day$6,546-60%10-7$655$207,6004National Geographic
155 Days of War$6,400--2--$3,200$6,4001Anchor Bay Films
16Daylight (2011)$1,059959%10$1,059$4,0526Cinema Purgatorio