Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Studio Weekend Estimates (Domestic) Fri, Jun. 8 - Sun, Jun. 10

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Madagascar 3: Europe's Most Wanted$60,350,000--4,258--$14,173$60,350,0001Paramount / DreamWorks
2Prometheus$50,000,000--3,396--$14,723$50,000,0001Fox
3Snow White and the Huntsman$23,020,815-59%3,7774$6,095$98,499,5002Universal
4Men in Black 3$13,500,000-52%3,792-456$3,560$135,505,3743Sony / Columbia
5Marvel's The Avengers$10,809,000-47%3,129-541$3,454$571,859,7256Disney
6The Best Exotic Marigold Hotel$3,235,000-28%1,2984$2,492$31,008,5796Fox Searchlight
7What to Expect When You're Expecting$2,710,000-39%2,087-820$1,299$35,745,3724Lionsgate
8Battleship$2,286,180-55%1,954-1190$1,170$59,829,9854Universal
9The Dictator$2,150,000-54%1,651-998$1,302$55,188,5404Paramount
10Dark Shadows$1,360,000-63%1,550-1452$877$73,735,6335Warner Bros.
11Chernobyl Diaries$820,000-74%1,180-1253$695$16,930,2613Warner Bros.

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Hunger Games$1,050,000-33%751-348$1,398$400,250,32212Lionsgate
2For Greater Glory$845,000-55%642-115$1,316$3,439,1972ARC Entertainment
3Bernie$821,802-8%33230$2,475$4,842,0327Millennium Entertainment
4Think Like a Man$325,000-52%287-222$1,132$90,304,5418Sony / Screen Gems
5Dr. Seuss' The Lorax$308,850-9%290-25$1,065$211,999,50515Universal
6The Three Stooges$250,000-7%243-42$1,029$43,117,1689Fox
7Crooked Arrows$236,300-63%278-49$850$1,576,1374Branded/Peck Films
8The Five-Year Engagement$125,125-30%175-43$715$28,493,1857Universal
9The Pirates! Band of Misfits$120,000-81%317-268$379$28,952,8947Sony / Columbia
10Safe (2012)$85,000-18%111-64$766$17,082,1887Lionsgate
11The Cabin in the Woods$76,000-32%113-23$673$41,303,6929Lionsgate

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$1,578,58880%9680$16,444$3,749,9193Focus
2The Intouchables$385,00020%7727$5,000$1,014,4423Weinstein Company
3Hysteria$161,548-6%8419$1,923$701,5854Sony Pictures Classics
4Safety Not Guaranteed$100,000--9--$11,111$100,0001FilmDistrict
5Darling Companion$46,678-23%51-12$915$695,4778Sony Pictures Classics
6Where Do We Go Now?$39,379-51%31-6$1,270$322,1535Sony Pictures Classics
7Piranha 3DD$36,000-80%78-8$462$314,4642Weinstein Company
8Lola Versus$34,097--4--$8,524$34,0971Fox Searchlight
9Girl in Progress$30,000-8%577$526$2,555,6115Lionsgate / Pantelion
10Hardflip$24,792-50%12-10$2,066$79,4962Rocky Mountain Pictures
11Double Trouble$20,000--12--$1,667$20,0001China Lion Film
12Bully (2012)$17,500-22%31-57$565$3,464,44711Weinstein Company
13A Cat In Paris$15,689-55%71$2,241$65,8182GKIDS
14Dark Horse$15,000--1--$15,000$15,0001Vitagraph
15The Artist$14,000-53%36-51$389$44,650,42229Weinstein Company
16Cartas a Elena$7,500--12--$625$7,5001Freestyle Releasing
176 Month Rule$6,069209%32$2,023$8,6142Secret Identity Productions
18Hide Away$983-94%2-3$492$20,2643Joule Films