Grosses

'The Hobbit: The Battle of the Five Armies' Down Sharply from Wednesday, But Still #1 on Thursday with $9.96MDecember 19, 2014 12:55 PM

by Daniel Garris

Warner's The Hobbit: The Battle of the Five Armies took in $9.96 million on Thursday. The third and final chapter of Peter Jackson's The Hobbit trilogy was down a sharp 59 percent from Wednesday's performance. The large daily percentage decline on Thursday isn't the greatest initial sign going forward, though it should be noted that such a large percentage of Wednesday's reported gross coming from Tuesday night shows does inflate Thursday's percentage decrease a bit. In comparison, 2002's The Two Towers fell 47 percent on its first Thursday to gross $13.88 million. With a two-day start of $34.41 million, The Battle of the Five Armies is running 14 percent behind the $40.04 million take of The Two Towers. At its current pace, The Battle of the Five Armies appears headed for a five-day start in the neighborhood of $85 million.

Fox's Exodus: Gods and Kings held steady in second place with $1.22 million. The pricey Ridley Scott directed biblical epic starring Christian Bale was down 7 percent from Wednesday. Exodus: Gods and Kings placed in second for the week (behind The Battle of the Five Armies) with a seven-day start of $30.84 million. While that was on the low end of pre-release expectations, the film is off to an underwhelming start with its price tag in mind and has been displaying early signs of being significantly front-loaded for a December release.

The Hunger Games: Mockingjay - Part 1 took in $1.09 million to remain in third. The third installment of Lionsgate's blockbuster franchise increased 6 percent over Wednesday and was down a healthy 24 percent from last Thursday. Mockingjay - Part 1 placed in third for the week with $17.28 million. That represented a 38 percent decline from the previous frame and brings the film's four-week total to $281.48 million. Mockingjay - Part 1 is now $18.52 million away from becoming the second release of 2013 to reach the $300 million domestic milestone.

Penguins of Madagascar placed in fourth for the day with $0.502 million. The 3D computer animated film from Fox and DreamWorks Animation was up 9 percent from Wednesday and down only 2 percent from last Thursday. Penguins of Madagascar placed in fourth for the week with $9.11 million. That was down 30 percent from the previous week and brings the film's 23-day total to an underwhelming $60.65 million.

Paramount's Top Five continued to claim sixth place with $0.439 million. The critically acclaimed comedy starring and directed by Chris Rock was down 2 percent from Wednesday. Top Five rounded out the week's top five with a seven-day start of $8.89 million, which was on the low end of expectations. The film will be playing in 1,307 locations this weekend.

Studio Weekend Estimates (Domestic) Fri, Jul. 27 - Sun, Jul. 29

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Dark Knight Rises$64,075,000-60%4,4040$14,549$289,086,3592Warner Bros.
2Ice Age: Continental Drift$13,300,000-35%3,869-17$3,438$114,847,2143Fox
3The Watch$13,000,000--3,168--$4,104$13,000,0001Fox
4Step Up Revolution$11,800,000--2,567--$4,597$11,800,0001Lionsgate / Summit
5Ted (2012)$7,400,000-26%3,129-85$2,365$193,665,6005Universal
6The Amazing Spider-Man$6,800,000-38%3,160-593$2,152$242,052,6104Sony / Columbia
7Brave$4,237,000-30%2,551-348$1,661$217,261,5196Disney
8Magic Mike$2,580,000-40%2,075-531$1,243$107,586,8555Warner Bros.
9Savages$1,800,000-47%1,414-922$1,273$43,945,5704Universal
10Tyler Perry's Madea's Witness Protection$1,320,000-41%1,111-429$1,188$62,747,2975Lionsgate

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$1,387,359-24%853-42$1,626$38,593,85810Focus
2To Rome with Love$1,015,636-29%492-60$2,064$12,925,4786Sony Pictures Classics
3Beasts of the Southern Wild$914,00020%20879$4,394$4,194,8905Fox Searchlight
4Madagascar 3: Europe's Most Wanted$860,000-36%808-453$1,064$209,530,4008Paramount / DreamWorks
5Katy Perry: Part of Me 3D$540,000-53%606-517$891$24,125,8974Paramount
6The Intouchables$512,00063%194103$2,639$7,768,56810Weinstein Company
7The Hunger Games$510,000180%310120$1,645$405,873,38319Lionsgate
8The Best Exotic Marigold Hotel$328,000-21%276-12$1,188$44,464,26413Fox Searchlight
9Prometheus$200,000-36%229-83$873$125,517,9198Fox
10What to Expect When You're Expecting$70,000-38%139-53$504$41,102,87211Lionsgate

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Ruby Sparks$151,881--13--$11,683$191,7171Fox Searchlight
2The Queen of Versailles$138,000169%2320$6,000$223,0972Magnolia Pictures
3Bernie$134,357-17%99-5$1,357$8,592,97114Millennium Entertainment
4Take This Waltz$81,000-38%64-5$1,266$978,2805Magnolia Pictures
5For Greater Glory$38,00069%8956$427$5,610,0379ARC Entertainment
6Killer Joe$37,864--3--$12,621$37,8641LD Entertainment
72016: Obama's America$36,57210%62$6,095$132,3413Rocky Mountain Pictures
8Searching For Sugar Man$28,533--3--$9,511$28,5331Sony Pictures Classics
9Easy Money (2012)$22,50853%53$4,502$84,1123Weinstein Company
10Shut Up and Play the Hits$22,400--15--$1,493$452,5922Oscilloscope
11Neil Young Journeys$18,3787%165$1,149$112,0625Sony Pictures Classics
12The Imposter$13,52633%21$6,763$60,9173Indomina Releasing
13Runaway Slave$13,0581653%43$3,265$25,1594Rocky Mountain Pictures
14The Obama Effect$2,000-72%2-19$1,000$2,0003ARC Entertainment
15Red Lights (2012)$1,203-55%1-1$1,203$19,9923Millennium Entertainment