Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Studio Weekend Estimates (Domestic) Fri, Jan. 11 - Sun, Jan. 13

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Zero Dark Thirty$24,000,000790%2,9372877$8,172$29,480,8074Sony / Columbia
2A Haunted House$18,817,000--2,160--$8,712$18,817,0001Open Road
3Gangster Squad$16,710,000--3,103--$5,385$16,710,0001Warner Bros.
4Django Unchained$11,065,000-45%3,0122$3,674$125,399,1223Weinstein Company
5Les Miserables (2012)$10,127,000-37%2,92723$3,460$119,205,7203Universal
6The Hobbit: An Unexpected Journey$9,080,000-48%3,012-743$3,015$278,124,1875Warner Bros. / New Line
7Lincoln$6,314,00017%2,027126$3,115$152,579,06010Disney / DreamWorks
8Parental Guidance$6,100,000-37%2,957-411$2,063$60,650,3043Fox
9Texas Chainsaw 3D$5,150,000-76%2,6595$1,937$30,751,7402Lionsgate
10Jack Reacher$4,970,000-46%2,707-581$1,836$72,778,3304Paramount
11This is 40$4,500,000-46%2,320-611$1,940$61,568,9554Universal
12The Guilt Trip$1,975,000-55%1,606-706$1,230$34,537,8974Paramount
13Monsters, Inc. 3D$1,665,000-58%1,127-976$1,477$30,534,4864Disney
14Promised Land (2012)$1,316,151-68%1,647-29$799$6,920,8523Focus

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Silver Linings Playbook$5,000,00038%81065$6,173$41,305,7059Weinstein Company
2Life of Pi$2,685,000-5%757-208$3,547$94,781,1528Fox
3The Impossible$2,550,000-7%808236$3,156$6,864,0894Lionsgate / Summit
4Skyfall$1,570,000-49%823-484$1,908$299,363,21310Sony / Columbia
5Argo$1,240,00057%621319$1,997$111,644,98414Warner Bros.
6Rise of The Guardians$1,000,000-63%905-602$1,105$98,685,0938Paramount / DreamWorks
7Hyde Park on Hudson$704,619-32%24624$2,864$4,294,4236Focus
8Wreck-It Ralph$650,000-45%476-233$1,366$179,371,77311Disney
9The Twilight Saga: Breaking Dawn - Part 2$645,000-53%542-283$1,190$290,174,5789Lionsgate / Summit
10Cirque du Soleil: Worlds Away$455,000-65%430-387$1,058$11,765,9184Paramount
11Anna Karenina (2012)$220,661-39%144-19$1,532$11,938,8239Focus
12Flight$151,000-41%150-100$1,007$92,744,66111Paramount
13Red Dawn (2012)$113,000-38%225-27$502$44,040,8068FilmDistrict
14Pitch Perfect$99,000-23%154-11$643$64,796,94316Universal
15Hitchcock$83,800-45%1279$660$5,643,2968Fox Searchlight
16The Perks of Being A Wallflower$64,000-21%1002$640$17,578,76917Lionsgate / Summit
17Not Fade Away$41,000-85%177-388$232$574,7874Paramount Vantage
18Playing For Keeps (2012)$34,000-36%107-32$318$12,905,6456FilmDistrict

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Amour$270,575352%1512$18,038$651,8514Sony Pictures Classics
2Rust and Bone$197,87121%7940$2,505$1,155,0398Sony Pictures Classics
3Quartet$50,033--2--$25,017$50,0331Weinstein Company
4Chasing Ice$44,787--42--$1,066$940,34910Submarine Deluxe
5Searching For Sugar Man$27,1742%22-4$1,235$3,096,12825Sony Pictures Classics
6Holy Motors$16,788--13--$1,291$588,09913Indomina Releasing
7The Other Son$10,720-38%8-5$1,340$1,220,80712Cohen Media Group
8West of Memphis$2,935-62%2-2$1,468$46,4143Sony Pictures Classics
9Let My People Go!$2,299--1--$2,299$2,2991Zeitgeist Films