Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Studio Weekend Estimates (Domestic) Fri, Feb. 22 - Sun, Feb. 24

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Identity Thief$14,064,000-41%3,22257$4,365$93,666,5303Universal
2Snitch (2013)$13,000,000--2,511--$5,177$13,000,0001Lionsgate / Summit
3Escape From Planet Earth$11,013,000-31%3,35365$3,285$35,143,6622Weinstein Company
4Safe Haven$10,600,000-50%3,2230$3,289$48,061,6432Relativity Media
5A Good Day to Die Hard$10,000,000-60%3,5552$2,813$51,802,2642Fox
6Dark Skies$8,850,000--2,313--$3,826$8,850,0001Weinstein / Dimension
7Silver Linings Playbook$6,051,000-3%2,012-190$3,007$107,476,14615Weinstein Company
8Warm Bodies$4,750,000-46%2,644-253$1,797$58,168,0534Lionsgate / Summit
9Side Effects (2013)$3,511,000-44%2,070-535$1,696$25,253,5163Open Road
10Beautiful Creatures (2013)$3,410,000-55%2,9500$1,156$16,372,2652Warner Bros.
11Zero Dark Thirty$2,250,000-25%1,197-330$1,880$91,558,99110Sony / Columbia
12Hansel and Gretel: Witch Hunters$1,640,000-53%1,425-678$1,151$52,900,5545Paramount
13Mama$1,163,000-57%1,163-485$1,000$70,219,6706Universal

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Argo$1,965,000-10%802-101$2,450$129,791,33720Warner Bros.
2Life of Pi$1,550,000-1%572-75$2,710$113,469,76014Fox
3Lincoln$1,495,000-9%875-132$1,709$178,617,49016Disney / DreamWorks
4Quartet$1,192,000-9%35623$3,348$8,911,0647Weinstein Company
5Django Unchained$1,036,000-32%659-358$1,572$158,847,7759Weinstein Company
6Amour$816,46816%32822$2,489$5,247,52410Sony Pictures Classics
7Les Miserables (2012)$657,000-24%462-214$1,422$146,718,8659Universal
8Wreck-It Ralph$648,000-18%402-104$1,612$186,678,54117Disney
9The Hobbit: An Unexpected Journey$545,000-45%388-217$1,405$300,946,89611Warner Bros. / New Line
10Bless Me, Ultima$502,562--263--$1,911$502,5621Arenas Entertainment
11Rise of The Guardians$370,000-12%305-33$1,213$102,016,94714Paramount / DreamWorks
12Parental Guidance$320,000-35%381-222$840$75,795,7839Fox
13The Impossible$288,000-40%273-149$1,055$18,051,48310Lionsgate / Summit
14The Twilight Saga: Breaking Dawn - Part 2$210,000-26%223-31$942$292,120,43115Lionsgate / Summit
15A Haunted House$205,000-31%302-38$679$39,866,7047Open Road
16The Guilt Trip$135,000161%18698$726$36,959,06410Paramount
17Parker$95,000-79%212-493$448$17,337,7705FilmDistrict
18Jack Reacher$77,000-40%100-75$770$79,472,47210Paramount
19The Last Stand$56,000117%11460$491$12,027,0056Lionsgate

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Gatekeepers$153,596240%1915$8,084$400,4364Sony Pictures Classics
2No (2013)$82,35415%62$13,726$194,6362Sony Pictures Classics
3Hyde Park on Hudson$61,811-39%65-21$951$6,124,89612Focus
4This is 40$49,000-51%96-71$510$67,524,41510Universal
5Stand Up Guys$35,000-67%41-78$854$3,263,6294Lionsgate / Roadside
6Like Someone in Love$22,8765%96$2,542$57,0102IFC Films
7Koch$22,569-40%9-2$2,508$169,6154Zeitgeist Films
8Texas Chainsaw 3D$20,000-67%44-52$455$34,333,2948Lionsgate
9Anna Karenina (2012)$18,524-55%28-23$662$12,804,83415Focus
10Chasing Ice$12,697--17--$747$1,212,29616Submarine Deluxe