'Ouija' Off To Respectable Start; 'John Wick' and 'St. Vincent' Look PromisingOctober 25, 2014 08:23 AM

by Phil Contrino

Saturday Update: Ouija is off to a respectable start. The horror flick is headed for a $20 million debut after snagging $8.3 million on Friday. Unlike most horror entries, Ouija should hold up reasonably well considering that it has opened before Halloween.

John Wick is on pace for $14 million after tallying $5.5 million on Friday. 

St. Vincent is on pace for $8.2 million after grossing $2.6 million on Friday.

Check back tomorrow for official studio weekend estimates.

Friday Update #2: Sources tell BoxOffice that Ouija is headed for $19 million-$20 million during its debut frame. Of course, horror films tend to pop late on Friday night, so we're not ruling out a surge that could put the fright flick above that range.

John Wick is off to a solid start with what's look like a $14 million debut frame. If word of mouth is strong among action aficionados, then Keanu Reeves' latest could post an even higher debut. This definitely marks a comeback for Reeves.

St. Vincent is set for as much as $10 million during its expansion weekend.

Check back tomorrow morning for updated projections and official Friday estimates. 

Friday Update #1: Universal's Ouija bowed to $911,000 last night. That's noticeably behind the $2.1 million start for Annabelle earlier this month, although that pic had some benefit in marketing with the aid of being a prequel to last year's horror blockbuster The Conjuring. Ouija's Thursday take is more in line with Carrie's $730,000 last October, which ultimately earned $16.1 million over opening weekend. Ouija's own native brand awareness could feasibly give it a boost as the weekend progresses.

Lionsgate reports that John Wick grabbed a healthy $870,000 from Thursday night shows in over 2,000 locations. That more than double A Walk Among the Tombstones' $430,000 Thursday night start in September, which went on to earn $12.8 million over opening weekend, as well as Brick Mansions' $400,000 ($9.5 million opening weekend). Strong buzz and critical reviews for the sleeper hit had been building in recent weeks, which could be a factor in last night's strong turnout, but the chances of a weekend close to $20 million now look even better.

Meanwhile, The Weinstein Company is sending St. Vincent into wide release today following its healthy start in limited play over the past couple of weeks.

More as it comes.


Studio Weekend Estimates (Domestic) Fri, Jun. 7 - Sun, Jun. 9

Wide (1000+)

1The Purge$36,400,000--2,536--$14,353$36,400,0001Universal
2Fast & Furious 6$19,800,000-44%3,77185$5,251$202,985,6953Universal
3Now You See Me$19,500,000-34%3,02095$6,457$61,374,0242Lionsgate / Summit
4The Internship$18,100,000--3,366--$5,377$18,100,0001Fox
6Star Trek Into Darkness$11,700,000-30%3,152-433$3,712$200,140,4394Paramount
7After Earth$11,200,000-59%3,4010$3,293$46,591,5692Sony / Columbia
8The Hangover Part III$7,380,000-55%3,242-323$2,276$102,373,9563Warner Bros.
9Iron Man 3$5,787,000-31%2,351-544$2,462$394,316,6656Disney
10The Great Gatsby (2013)$4,230,000-35%2,160-475$1,958$136,175,1185Warner Bros.

Limited (100 — 999)

1Mud$1,209,400-1%5823$2,078$18,636,8957Roadside Attractions
2Yeh Jawaani Hai Deewani$890,410-43%1610$5,530$2,942,8352Eros International
3The Croods$775,00016%414-92$1,872$181,699,03812Fox / DreamWorks Animation
4Frances Ha$589,68011%233101$2,531$2,377,2464IFC Films
542 (2013)$375,000-27%370-131$1,014$92,935,7799Warner Bros.
6Oz: The Great and Powerful$355,000-15%322-8$1,102$233,651,86814Disney
7Oblivion (2013)$246,000-38%298-59$826$88,472,4508Universal
8Love Is All You Need$221,87732%10130$2,197$998,0806Sony Pictures Classics
9G.I. Joe: Retaliation$165,000-40%236-50$699$121,884,02711Paramount
10What Maisie Knew$161,369-16%12221$1,323$783,4556Millenium Entertainment
11Escape From Planet Earth$105,000-46%182-86$577$56,546,21117Weinstein Company
12Pain and Gain$90,000-44%175-32$514$49,205,7387Paramount
13The Place Beyond the Pines$73,255-13%13431$547$21,256,08911Focus
14Tyler Perry Presents Peeples$65,000-4%1309$500$9,128,8085Lionsgate

Platform (1 — 99)

1Before Midnight$584,64845%5221$11,243$1,518,3323Sony Pictures Classics
2The East$247,000221%4137$6,024$354,4112Fox Searchlight
3The Kings of Summer$220,000273%4440$5,000$301,6082CBS Films
4Much Ado About Nothing (2013)$183,400--5--$36,680$183,4001Roadside Attractions
5Stories We Tell$156,52037%7031$2,236$1,105,9235Roadside Attractions
6Kon-Tiki$113,000-20%751$1,507$1,076,4837Weinstein Company
7Fill the Void$78,04858%137$6,004$259,7593Sony Pictures Classics
8The Iceman$67,848-45%67-56$1,013$1,852,9096Millennium Entertainment
9Dirty Wars$66,000--4--$16,500$66,0001IFC Films
10The Big Wedding$47,000-37%92-34$511$21,370,4157Lionsgate
11The Sapphires$39,500-30%55-3$718$2,275,71012Weinstein Company
12We Steal Secrets: The Story of WikiLeaks$35,35015%2413$1,473$127,8003Focus World
13Hannah Arendt$30,000-4%54$6,000$97,6272Zeitgeist Films
14Wish You Were Here (2013)$25,723--11--$2,338$25,7231eOne Films US
15Scatter My Ashes at Bergdorf's$25,516-42%29-9$880$442,1446eOne Films US
16Violet & Daisy$10,250--17--$603$10,2501Cinedigm
17The Prey$6,310--5--$1,262$6,3101Cohen Media Group
18In the House$3,129-72%8-5$391$387,8698Cohen Media Group