Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Studio Weekend Estimates (Domestic) Fri, Jun. 14 - Sun, Jun. 16

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Man of Steel$113,080,000--4,207--$26,879$125,142,1241Warner Bros.
2This Is The End$20,500,000--3,055--$6,710$32,808,1351Sony / Columbia
3Now You See Me$10,320,000-46%3,08262$3,348$80,009,4433Lionsgate / Summit
4Fast & Furious 6$9,433,000-52%3,375-396$2,795$219,573,6254Universal
5The Purge$8,200,000-76%2,59155$3,165$51,844,8502Universal
6The Internship$7,000,000-60%3,39933$2,059$30,951,3612Fox
7Epic$6,000,000-49%3,151-443$1,904$95,428,6234Fox
8Star Trek Into Darkness$5,660,000-50%2,331-821$2,428$210,490,6945Paramount
9After Earth$3,750,000-65%2,432-969$1,542$54,214,0153Sony / Columbia
10Iron Man 3$2,908,000-49%1,649-702$1,763$399,610,2397Disney
11The Hangover Part III$2,735,000-63%1,901-1341$1,439$107,985,5524Warner Bros.
12The Great Gatsby (2013)$1,605,000-62%1,175-985$1,366$139,908,5416Warner Bros.

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Before Midnight$1,525,912190%897845$1,701$3,198,1614Sony Pictures Classics
242 (2013)$639,00075%44474$1,439$93,734,36810Warner Bros.
3The Croods$570,000-21%368-46$1,549$182,651,09713Fox / DreamWorks Animation
4Mud$492,500-58%405-175$1,216$19,568,1628Roadside Attractions
5Frances Ha$321,000-41%214-19$1,500$2,904,1665IFC Films
6The East$285,00025%11574$2,478$706,3053Fox Searchlight
7Oz: The Great and Powerful$216,000-42%259-63$834$234,148,53715Disney
8Oblivion (2013)$170,000-31%258-40$659$88,764,7109Universal
9G.I. Joe: Retaliation$103,000-43%170-66$606$122,100,92712Paramount
10Scary Movie 5$81,000469%14190$574$31,524,25710Weinstein / Dimension
11Escape From Planet Earth$64,000-40%151-31$424$56,693,34718Weinstein Company

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Bling Ring$210,001--5--$42,000$210,0011A24
2Much Ado About Nothing (2013)$162,580-5%2318$7,069$389,6142Roadside Attractions
3The Kings of Summer$142,000-33%6319$2,254$533,9443CBS Films
4Love Is All You Need$104,578-50%72-29$1,452$1,173,3877Sony Pictures Classics
5Fill the Void$87,23211%185$4,846$389,6304Sony Pictures Classics
6Stories We Tell$79,500-44%63-7$1,262$1,240,3036Roadside Attractions
7Kon-Tiki$69,000-39%70-5$986$1,204,4878Weinstein Company
8What Maisie Knew$52,941-65%51-71$1,038$899,9527Millenium Entertainment
920 Feet from Stardom$52,211--3--$17,404$52,2111RADiUS-TWC
10Dirty Wars$50,400-21%1410$3,600$139,1782IFC Films
11Pain and Gain$37,000-63%70-105$529$49,290,2918Paramount
12The Place Beyond the Pines$30,922-57%78-56$396$21,318,71712Focus
13Hannah Arendt$26,509-27%61$4,418$153,0143Zeitgeist Films
14Pandora's Promise$20,421--16--$1,276$21,3451Abramorama
15The Iceman$16,089-76%30-37$536$1,901,0157Millennium Entertainment
16Scatter My Ashes at Bergdorf's$11,624-54%14-15$830$472,4997eOne Films US
17We Steal Secrets: The Story of WikiLeaks$10,884-70%11-14$989$159,3004Focus World
18Wish You Were Here (2013)$5,444-79%6-5$907$41,1892eOne Films US
19So Young$5,000--3--$1,667$5,0001China Lion Film
20Call Me Kuchu$3,200--1--$3,200$3,2001Cinedigm