Grosses

'Ouija' Off To Respectable Start; 'John Wick' and 'St. Vincent' Look PromisingOctober 25, 2014 08:23 AM

by Phil Contrino

Saturday Update: Ouija is off to a respectable start. The horror flick is headed for a $20 million debut after snagging $8.3 million on Friday. Unlike most horror entries, Ouija should hold up reasonably well considering that it has opened before Halloween.

John Wick is on pace for $14 million after tallying $5.5 million on Friday. 

St. Vincent is on pace for $8.2 million after grossing $2.6 million on Friday.

Check back tomorrow for official studio weekend estimates.

Friday Update #2: Sources tell BoxOffice that Ouija is headed for $19 million-$20 million during its debut frame. Of course, horror films tend to pop late on Friday night, so we're not ruling out a surge that could put the fright flick above that range.

John Wick is off to a solid start with what's look like a $14 million debut frame. If word of mouth is strong among action aficionados, then Keanu Reeves' latest could post an even higher debut. This definitely marks a comeback for Reeves.

St. Vincent is set for as much as $10 million during its expansion weekend.

Check back tomorrow morning for updated projections and official Friday estimates. 

Friday Update #1: Universal's Ouija bowed to $911,000 last night. That's noticeably behind the $2.1 million start for Annabelle earlier this month, although that pic had some benefit in marketing with the aid of being a prequel to last year's horror blockbuster The Conjuring. Ouija's Thursday take is more in line with Carrie's $730,000 last October, which ultimately earned $16.1 million over opening weekend. Ouija's own native brand awareness could feasibly give it a boost as the weekend progresses.

Lionsgate reports that John Wick grabbed a healthy $870,000 from Thursday night shows in over 2,000 locations. That more than double A Walk Among the Tombstones' $430,000 Thursday night start in September, which went on to earn $12.8 million over opening weekend, as well as Brick Mansions' $400,000 ($9.5 million opening weekend). Strong buzz and critical reviews for the sleeper hit had been building in recent weeks, which could be a factor in last night's strong turnout, but the chances of a weekend close to $20 million now look even better.

Meanwhile, The Weinstein Company is sending St. Vincent into wide release today following its healthy start in limited play over the past couple of weeks.

More as it comes.

 

Studio Weekend Estimates (Domestic) Fri, Aug. 9 - Sun, Aug. 11

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Elysium$30,500,000--3,284--$9,287$30,500,0001Sony / TriStar
2We're the Millers$26,555,000--3,260--$8,146$38,043,7831Warner Bros. / New Line
3Planes$22,525,000--3,702--$6,085$22,525,0001Disney
4Percy Jackson: Sea of Monsters$14,600,000--3,031--$4,817$23,457,0591Fox
52 Guns$11,128,000-59%3,0283$3,675$48,516,9052Universal
6The Smurfs 2$9,500,000-46%3,8671$2,457$46,643,5032Sony / Columbia
7The Wolverine$8,000,000-62%2,867-1057$2,790$111,986,1703Fox
8The Conjuring$6,700,000-49%2,650-465$2,528$120,744,9064Warner Bros. / New Line
9Despicable Me 2$5,748,000-43%2,395-812$2,400$338,314,1956Universal
10Grown Ups 2$3,700,000-53%2,102-973$1,760$123,840,9315Sony / Columbia
11Turbo$2,250,000-64%1,771-1214$1,270$75,019,9544Fox / DreamWorks Animation
12Red 2$2,030,000-63%1,574-1181$1,290$49,441,2224Lionsgate / Summit
13The Heat$2,000,000-57%1,351-723$1,480$153,615,9457Fox

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Blue Jasmine$2,523,35536%11969$21,205$6,219,1943Sony Pictures Classics
2Chennai Express$2,225,000--196--$11,352$2,421,0161UTV Motion Pictures
3Pacific Rim$1,540,000-66%980-823$1,571$96,769,5315Warner Bros.
4The Way, Way Back$1,500,000-45%780-221$1,923$16,320,1886Fox Searchlight
5Fruitvale Station$1,443,000-45%828-258$1,743$13,490,6605Weinstein Company
6World War Z$670,000-63%505-407$1,327$197,473,6328Paramount
7Monsters University$651,000-54%405-474$1,607$260,138,5168Disney
8R.I.P.D.$459,000-81%478-1225$960$31,970,1954Universal
9The Lone Ranger$297,000-55%261-292$1,138$87,351,3126Disney
10Star Trek Into Darkness$290,000-39%256-44$1,133$226,803,22613Paramount
1120 Feet from Stardom$194,000-35%112-23$1,732$3,851,2849RADiUS-TWC
12Lovelace$184,000--118--$1,559$184,0001RADiUS-TWC
13Now You See Me$175,000-43%143-63$1,224$115,781,54011Lionsgate / Summit
14Fast & Furious 6$147,000-36%191-39$770$238,286,65512Universal
15The Croods$96,000-32%142-20$676$186,855,91621Fox / DreamWorks Animation

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Spectacular Now$266,11935%1915$14,006$534,2222A24
2The Attack$87,849-6%43-1$2,043$1,363,8408Cohen Media Group
3In a World...$70,980--3--$23,660$70,9801Roadside Attractions
4Kevin Hart: Let Me Explain$63,000-75%77-137$818$32,163,9676Lionsgate / Summit
5Unfinished Song$56,500-34%53-15$1,066$1,512,5238Weinstein Company
6Before Midnight$50,112-69%56-170$895$7,944,43912Sony Pictures Classics
7I'm So Excited$47,386-62%52-47$911$1,212,6907Sony Pictures Classics
8Much Ado About Nothing (2013)$41,500-23%52-6$798$4,170,35310Roadside Attractions
9Mud$35,200-42%43-19$819$21,541,22316Roadside Attractions
10Snake and Mongoose$21,000--1--$21,000$21,0001Rocky Mountain Pictures
11The Artist and the Model$19,224--5--$3,845$45,9382Cohen Media Group
12The Bling Ring$17,408-24%401$435$5,806,8869A24
13Only God Forgives$16,400-66%17-28$965$743,7284RADiUS-TWC
14Pain and Gain$11,00026%19-1$579$49,802,47916Paramount
15The Canyons$9,600-28%43$2,400$29,6862IFC Films