Grosses

'No Good Deed' Leads with $24.25M; 'Dolphin Tale 2' #2 with $15.87M; 'Guardians of the Galaxy' Surpasses $300M MilestoneSeptember 15, 2014 01:05 PM

by Daniel Garris

Sony's No Good Deed debuted in first place this weekend with $24.25 million. The low-budget thriller starring Idris Elba and Taraji P. Henson exceeded its rising expectations heading into the weekend. Much of the film's success was due to the drawing power of Elba and Henson. No Good Deed was also helped out by the fairly empty marketplace this weekend and Screen Gems has had a strong history with thrillers in the past. The film's opening weekend performance was similar to the $23.45 million start of I Can Do Bad All By Myself back in September of 2009.

No Good Deed opened with $8.82 million on Friday, increased 11 percent on Saturday to take in $9.78 million and declined 42 percent on Sunday to gross $5.65 million. That placed the film's opening weekend to Friday ratio at 2.75 to 1. The audience breakdown for the film skewed towards female moviegoers (60 percent) and towards moviegoers 30 years and older (59 percent). No Good Deed received a B+ rating on CinemaScore, which is very solid for a thriller.

Dolphin Tale 2 opened in second place with $15.87 million. The family film sequel from Warner Bros. opened on the low end of pre-release expectations and 17 percent below the $19.15 million start of Dolphin Tale back in September of 2011. Dolphin Tale 2 was helped out by solid critical reviews and by the recent lack of family fare in the marketplace.

Dolphin Tale 2 grossed $4.27 million on Friday, increased a healthy 75 percent on Saturday to gross $7.46 million and fell 44 percent on Sunday to take in $4.15 million. That placed the opening weekend to Friday ratio for the film at 3.72 to 1. The audience breakdown for the film skewed towards female moviegoers (63 percent) and moviegoers over the age of 25 (56 percent). Like its predecessor (which registered a total gross to opening weekend ratio of 3.77 to 1), Dolphin Tale 2 will hope to hold up well going forward. The film's strong A rating on CinemaScore is an encouraging early sign.

After leading the box office for each of the past three weekends, Guardians of the Galaxy was down two spots to place in third with $8.10 million. In the process, the blockbuster sci-fi superhero adaptation from Disney and Marvel surpassed the $300 million domestic mark this weekend; making it the first release of 2014 to do so. The 45-day total for the film stands at $305.99 million. Guardians of the Galaxy held up very nicely this weekend, as it was down just 22 percent from last weekend.

Paramount's Teenage Mutant Ninja Turtles placed in fourth with $4.86 million. The blockbuster franchise re-launch was down a healthy 25 percent from last weekend. Teenage Mutant Ninja Turtles continues to exceed expectations in a big way with a 38-day take of $181.09 million.

Fox Searchlight's The Drop was off to a surprisingly strong sixth place start with $4.10 million. The fairly last minute decision to open The Drop in moderate release paid off, as the crime drama starring Tom Hardy, Noomi Rapace and the late James Gandolfini earned a very solid per-location average of $5,074 from 809 locations. The Drop opened with $1.46 million on Friday, increased 20.5 percent on Saturday to take in $1.76 million and declined 49.5 percent on Sunday to gross $0.89 million. That placed the film's opening weekend to Friday ratio at 2.82 to 1.

Holdovers Let's Be Cops and If I Stay claimed fifth and seventh place with respective takes of $4.38 million and $3.94 million. Fox's Let's Be Cops was down only 21 percent from last weekend, while Warner's If I Stay was down a healthy 29 percent. Both films continue to perform well, especially with their low production costs in mind. Respective total grosses stand at $73.05 million for Let's Be Cops in 33 days and at $44.82 million for If I Stay in 24 days.

On the platform front, Roadside's The Skeleton Twins was off to a very solid start this weekend with $0.381 million from 15 locations. That gave the comedy drama starring Bill Hader and Kristen Wiig a per-location average of $25,379 for the frame. The Skeleton Twins is scheduled to receive a major expansion on September 26.

Studio Weekend Estimates (Domestic) Fri, Aug. 9 - Sun, Aug. 11

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Elysium$30,500,000--3,284--$9,287$30,500,0001Sony / TriStar
2We're the Millers$26,555,000--3,260--$8,146$38,043,7831Warner Bros. / New Line
3Planes$22,525,000--3,702--$6,085$22,525,0001Disney
4Percy Jackson: Sea of Monsters$14,600,000--3,031--$4,817$23,457,0591Fox
52 Guns$11,128,000-59%3,0283$3,675$48,516,9052Universal
6The Smurfs 2$9,500,000-46%3,8671$2,457$46,643,5032Sony / Columbia
7The Wolverine$8,000,000-62%2,867-1057$2,790$111,986,1703Fox
8The Conjuring$6,700,000-49%2,650-465$2,528$120,744,9064Warner Bros. / New Line
9Despicable Me 2$5,748,000-43%2,395-812$2,400$338,314,1956Universal
10Grown Ups 2$3,700,000-53%2,102-973$1,760$123,840,9315Sony / Columbia
11Turbo$2,250,000-64%1,771-1214$1,270$75,019,9544Fox / DreamWorks Animation
12Red 2$2,030,000-63%1,574-1181$1,290$49,441,2224Lionsgate / Summit
13The Heat$2,000,000-57%1,351-723$1,480$153,615,9457Fox

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Blue Jasmine$2,523,35536%11969$21,205$6,219,1943Sony Pictures Classics
2Chennai Express$2,225,000--196--$11,352$2,421,0161UTV Motion Pictures
3Pacific Rim$1,540,000-66%980-823$1,571$96,769,5315Warner Bros.
4The Way, Way Back$1,500,000-45%780-221$1,923$16,320,1886Fox Searchlight
5Fruitvale Station$1,443,000-45%828-258$1,743$13,490,6605Weinstein Company
6World War Z$670,000-63%505-407$1,327$197,473,6328Paramount
7Monsters University$651,000-54%405-474$1,607$260,138,5168Disney
8R.I.P.D.$459,000-81%478-1225$960$31,970,1954Universal
9The Lone Ranger$297,000-55%261-292$1,138$87,351,3126Disney
10Star Trek Into Darkness$290,000-39%256-44$1,133$226,803,22613Paramount
1120 Feet from Stardom$194,000-35%112-23$1,732$3,851,2849RADiUS-TWC
12Lovelace$184,000--118--$1,559$184,0001RADiUS-TWC
13Now You See Me$175,000-43%143-63$1,224$115,781,54011Lionsgate / Summit
14Fast & Furious 6$147,000-36%191-39$770$238,286,65512Universal
15The Croods$96,000-32%142-20$676$186,855,91621Fox / DreamWorks Animation

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Spectacular Now$266,11935%1915$14,006$534,2222A24
2The Attack$87,849-6%43-1$2,043$1,363,8408Cohen Media Group
3In a World...$70,980--3--$23,660$70,9801Roadside Attractions
4Kevin Hart: Let Me Explain$63,000-75%77-137$818$32,163,9676Lionsgate / Summit
5Unfinished Song$56,500-34%53-15$1,066$1,512,5238Weinstein Company
6Before Midnight$50,112-69%56-170$895$7,944,43912Sony Pictures Classics
7I'm So Excited$47,386-62%52-47$911$1,212,6907Sony Pictures Classics
8Much Ado About Nothing (2013)$41,500-23%52-6$798$4,170,35310Roadside Attractions
9Mud$35,200-42%43-19$819$21,541,22316Roadside Attractions
10Snake and Mongoose$21,000--1--$21,000$21,0001Rocky Mountain Pictures
11The Artist and the Model$19,224--5--$3,845$45,9382Cohen Media Group
12The Bling Ring$17,408-24%401$435$5,806,8869A24
13Only God Forgives$16,400-66%17-28$965$743,7284RADiUS-TWC
14Pain and Gain$11,00026%19-1$579$49,802,47916Paramount
15The Canyons$9,600-28%43$2,400$29,6862IFC Films