Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Studio Weekend Estimates (Domestic) Fri, Aug. 9 - Sun, Aug. 11

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Elysium$30,500,000--3,284--$9,287$30,500,0001Sony / TriStar
2We're the Millers$26,555,000--3,260--$8,146$38,043,7831Warner Bros. / New Line
3Planes$22,525,000--3,702--$6,085$22,525,0001Disney
4Percy Jackson: Sea of Monsters$14,600,000--3,031--$4,817$23,457,0591Fox
52 Guns$11,128,000-59%3,0283$3,675$48,516,9052Universal
6The Smurfs 2$9,500,000-46%3,8671$2,457$46,643,5032Sony / Columbia
7The Wolverine$8,000,000-62%2,867-1057$2,790$111,986,1703Fox
8The Conjuring$6,700,000-49%2,650-465$2,528$120,744,9064Warner Bros. / New Line
9Despicable Me 2$5,748,000-43%2,395-812$2,400$338,314,1956Universal
10Grown Ups 2$3,700,000-53%2,102-973$1,760$123,840,9315Sony / Columbia
11Turbo$2,250,000-64%1,771-1214$1,270$75,019,9544Fox / DreamWorks Animation
12Red 2$2,030,000-63%1,574-1181$1,290$49,441,2224Lionsgate / Summit
13The Heat$2,000,000-57%1,351-723$1,480$153,615,9457Fox

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Blue Jasmine$2,523,35536%11969$21,205$6,219,1943Sony Pictures Classics
2Chennai Express$2,225,000--196--$11,352$2,421,0161UTV Motion Pictures
3Pacific Rim$1,540,000-66%980-823$1,571$96,769,5315Warner Bros.
4The Way, Way Back$1,500,000-45%780-221$1,923$16,320,1886Fox Searchlight
5Fruitvale Station$1,443,000-45%828-258$1,743$13,490,6605Weinstein Company
6World War Z$670,000-63%505-407$1,327$197,473,6328Paramount
7Monsters University$651,000-54%405-474$1,607$260,138,5168Disney
8R.I.P.D.$459,000-81%478-1225$960$31,970,1954Universal
9The Lone Ranger$297,000-55%261-292$1,138$87,351,3126Disney
10Star Trek Into Darkness$290,000-39%256-44$1,133$226,803,22613Paramount
1120 Feet from Stardom$194,000-35%112-23$1,732$3,851,2849RADiUS-TWC
12Lovelace$184,000--118--$1,559$184,0001RADiUS-TWC
13Now You See Me$175,000-43%143-63$1,224$115,781,54011Lionsgate / Summit
14Fast & Furious 6$147,000-36%191-39$770$238,286,65512Universal
15The Croods$96,000-32%142-20$676$186,855,91621Fox / DreamWorks Animation

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Spectacular Now$266,11935%1915$14,006$534,2222A24
2The Attack$87,849-6%43-1$2,043$1,363,8408Cohen Media Group
3In a World...$70,980--3--$23,660$70,9801Roadside Attractions
4Kevin Hart: Let Me Explain$63,000-75%77-137$818$32,163,9676Lionsgate / Summit
5Unfinished Song$56,500-34%53-15$1,066$1,512,5238Weinstein Company
6Before Midnight$50,112-69%56-170$895$7,944,43912Sony Pictures Classics
7I'm So Excited$47,386-62%52-47$911$1,212,6907Sony Pictures Classics
8Much Ado About Nothing (2013)$41,500-23%52-6$798$4,170,35310Roadside Attractions
9Mud$35,200-42%43-19$819$21,541,22316Roadside Attractions
10Snake and Mongoose$21,000--1--$21,000$21,0001Rocky Mountain Pictures
11The Artist and the Model$19,224--5--$3,845$45,9382Cohen Media Group
12The Bling Ring$17,408-24%401$435$5,806,8869A24
13Only God Forgives$16,400-66%17-28$965$743,7284RADiUS-TWC
14Pain and Gain$11,00026%19-1$579$49,802,47916Paramount
15The Canyons$9,600-28%43$2,400$29,6862IFC Films