Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Studio Weekend Estimates (Domestic) Fri, Sep. 27 - Sun, Sep. 29

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Cloudy with a Chance of Meatballs 2$35,000,000--4,001--$8,748$35,000,0001Sony / Columbia
2Prisoners$11,270,000-46%3,29030$3,426$38,953,9322Warner Bros.
3Rush (2013)$10,314,0005407%2,2972292$4,490$10,574,9092Universal
4Baggage Claim$9,300,000--2,027--$4,588$9,300,0001Fox Searchlight
5Don Jon$9,000,000--2,422--$3,716$9,000,0001Relativity Media
6Insidious: Chapter 2$6,747,000-51%3,120-35$2,163$69,544,3953FilmDistrict
7The Family (2013)$3,674,000-48%2,894-197$1,270$31,696,1703Relativity Media
8We're the Millers$2,865,000-37%2,405-598$1,191$142,418,4528Warner Bros. / New Line
9Lee Daniels' The Butler$2,417,000-42%2,062-869$1,172$110,281,0697Weinstein Company
10Battle of the Year$2,000,000-57%2,0080$996$7,468,2922Sony / Screen Gems
11Riddick$1,616,000-56%1,826-1196$885$40,065,5654Universal
12Percy Jackson: Sea of Monsters$775,000-56%1,007-466$770$65,353,7518Fox
13Planes$739,000-73%1,426-1020$518$87,661,1598Disney

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Instructions Not Included$3,380,000-37%948-30$3,565$38,567,4885Lionsgate / Pantelion
2Enough Said$2,115,000809%227223$9,317$2,482,4792Fox Searchlight
3Metallica Through The Never$1,672,075--305--$5,482$1,672,0751Picturehouse
4Despicable Me 2$774,000-43%748-256$1,035$361,755,82013Universal
5Blue Jasmine$708,003-42%528-319$1,341$30,771,99410Sony Pictures Classics
6Elysium$500,000-66%562-830$890$91,849,0628Sony / TriStar
7The Wizard of Oz 3D$500,000-84%305-13$1,639$5,023,8162Warner Bros.
82 Guns$280,000-57%403-349$695$74,996,4109Universal
9The Wolverine$265,000-42%329-133$805$131,300,17310Fox
10Turbo$225,000-45%282-51$798$81,938,41211Fox / DreamWorks Animation
11The World's End$199,827-72%281-552$711$25,702,3996Focus
12Thanks for Sharing$162,500-70%251-18$647$901,0912Roadside Attractions
13In a World...$122,600-48%121-23$1,013$2,607,2578Roadside Attractions
14Austenland$117,775-49%107-127$1,101$1,754,4097Sony Pictures Classics
15The Spectacular Now$115,461-70%142-429$813$6,657,2409A24
16The Grandmaster$107,000-55%143-330$748$6,507,5266Weinstein Company
17World War Z$90,000-52%160-43$563$202,280,72815Paramount
18Red 2$83,000-15%110-68$755$52,887,87711Lionsgate / Summit
19Salinger$60,000-67%134-4$448$499,9924Weinstein Company
20You're Next$40,000-80%112-420$357$18,419,2146Lionsgate

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Inequality for All$140,000--28--$5,000$140,0001RADiUS-TWC
2Wadjda$78,67018%167$4,917$313,3063Sony Pictures Classics
3Short Term 12$59,000-54%55-20$1,073$812,2056Cinedigm
4Haute Cuisine$31,458104%1411$2,247$54,5612Weinstein Company
5Jobs$27,648-69%84-68$329$16,117,7077Open Road
6Snake and Mongoose$18,386-12%142$1,313$152,2238Rocky Mountain Pictures
7Mother of George$17,531--7--$2,504$82,3703Oscilloscope
8Populaire$13,100-53%244$546$130,2034Weinstein Company
9GMO OMG$10,030--8--$1,254$39,9013Submarine Deluxe