Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Studio Weekend Estimates (Domestic) Fri, Dec. 13 - Sun, Dec. 15

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Hobbit: The Desolation of Smaug$73,675,000--3,903--$18,877$73,675,0001Warner Bros. / New Line
2Frozen (2013)$22,184,000-30%3,716-26$5,970$164,388,0734Disney
3Tyler Perry's A Madea Christmas$16,000,000--2,194--$7,293$16,000,0001Lionsgate
4The Hunger Games: Catching Fire$13,150,000-50%3,563-600$3,691$356,981,9974Lionsgate
5Thor: The Dark World$2,700,000-44%2,264-810$1,193$198,125,6896Disney
6Out of the Furnace$2,320,000-56%2,1010$1,104$9,468,4622Relativity Media
7Delivery Man$1,872,000-50%2,041-864$917$27,994,6844Disney / DreamWorks
8The Book Thief$1,675,000-36%1,158-158$1,446$14,876,7686Fox
9Homefront$1,637,000-52%2,102-468$779$18,437,8693Open Road

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Philomena$1,756,000-20%8350$2,103$11,018,9784Weinstein Company
2Dallas Buyers Club$1,129,592-25%574-160$1,968$14,256,4577Focus
3The Best Man Holiday$1,000,000-62%922-655$1,085$68,964,0055Universal
4Nebraska$850,00063%250137$3,400$3,315,9995Paramount Vantage
5Gravity$733,000-39%503-397$1,457$252,766,60811Warner Bros.
612 Years a Slave$685,000-40%497-585$1,378$36,316,6889Fox Searchlight
7Captain Phillips$285,000-44%323-317$882$104,011,85810Sony / Columbia
8Jackass Presents: Bad Grandpa$255,000-69%456-701$559$100,550,5928Paramount
9Ender's Game$213,000-56%331-277$644$60,519,5927Lionsgate / Summit
10All Is Lost$163,39253%261114$626$5,710,4619Roadside Attractions
11Despicable Me 2$142,000-17%223-29$637$367,354,05024Universal
12Black Nativity$135,000-87%260-1265$519$6,869,4863Fox Searchlight
13Cloudy with a Chance of Meatballs 2$105,000-36%175-137$600$115,415,34612Sony / Columbia
14Blue Jasmine$100,904269%302267$334$32,898,76621Sony Pictures Classics
15About Time$98,000-56%143-123$685$15,199,1137Universal
16Free Birds$95,000-72%283-919$336$53,976,0337Relativity Media
17Escape Plan$93,000150%16786$557$24,720,0959Lionsgate / Summit
18The Christmas Candle$88,085-49%190-116$464$2,112,9955EchoLight Studios
19Oldboy (2013)$34,000-89%151-432$225$2,163,0133FilmDistrict

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1American Hustle$690,000--6--$115,000$690,0001Sony / Columbia
2Saving Mr. Banks$421,000--15--$28,067$421,0001Disney
3Inside Llewyn Davis$344,000-15%1511$22,933$897,5322CBS Films
4The Great Beauty$84,889-5%355$2,425$526,3895Janus Films
5Mandela: Long Walk to Freedom$31,809-58%40$7,952$237,8043Weinstein Company
6The Armstrong Lie$30,779-15%46-31$669$292,9166Sony Pictures Classics
720 Feet from Stardom$12,389378%3222$387$4,794,46927RADiUS-TWC
8Spinning Plates$4,817-44%60$803$109,8588The Film Arcade
9Inequality for All$2,801-78%11-3$255$1,187,54012RADiUS-TWC