Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Studio Weekend Estimates (Domestic) Fri, May. 9 - Sun, May. 11

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Neighbors (2014)$51,070,000--3,279--$15,575$51,070,0001Universal
2The Amazing Spider-Man 2$37,200,000-59%4,3240$8,603$147,900,7222Sony / Columbia
3The Other Woman (2014)$9,250,000-36%3,30668$2,798$61,730,0433Fox
4Heaven is for Real$7,000,000-19%3,048118$2,297$75,220,0394Sony / TriStar
5Captain America: The Winter Soldier$5,619,000-28%2,701-478$2,080$244,996,7456Disney
6Rio 2$5,125,000-34%2,973-341$1,724$113,165,2445Fox
7Moms' Night Out$4,200,000--1,044--$4,023$4,200,0001Sony / TriStar
8Legends of Oz: Dorothy's Return$3,705,376--2,607--$1,421$3,705,3761Clarius Entertainment
9Divergent$1,700,000-22%1,233-406$1,379$145,023,9198Lionsgate / Summit
10Brick Mansions$1,480,000-60%1,954-693$757$18,327,8183Relativity Media
11God's Not Dead$1,264,831-28%1,000-330$1,265$57,527,6478Freestyle / Pure Flix
12Bears$1,002,000-41%1,243-547$806$16,013,0444Disneynature
13The Quiet Ones$770,000-61%1,133-894$680$8,046,3893Lionsgate

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Grand Budapest Hotel$1,465,000-18%770-114$1,903$53,746,12810Fox Searchlight
2Draft Day$800,000-42%820-534$976$27,714,7915Lionsgate / Summit
3Fading Gigolo$768,00359%340230$2,259$2,062,4464Millennium Entertainment
4The Railway Man$453,000-10%18117$2,503$2,275,7965Weinstein Company
5Noah$425,000-53%477-452$891$99,800,5427Paramount
6A Haunted House 2$340,550-68%526-802$647$16,840,3364Open Road
7Mr. Peabody & Sherman$325,000-19%357-53$910$108,945,69110Fox / DreamWorks Animation
8Non-Stop (2014)$321,000110%23214$1,384$91,096,93511Universal
9Transcendence$320,000-73%515-1260$621$22,176,0734Warner Bros.
10The Lunchbox$249,067-5%1534$1,628$3,433,43211Sony Pictures Classics
11Oculus$246,000-68%410-474$600$27,231,9575Relativity Media
12Frozen (2013)$55,000-53%142-37$387$400,440,48625Disney

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Belle$473,000344%4541$10,511$620,1012Fox Searchlight
2Locke$239,44079%7348$3,280$539,6893A24
3Chef$204,201--6--$34,034$204,2011Open Road
4Only Lovers Left Alive$196,7342%9225$2,138$1,081,3655Sony Pictures Classics
5Under the Skin (2014)$146,475-14%93-32$1,575$2,085,8986A24
6Fed Up$130,000--18--$7,222$130,0001RADiUS-TWC
7Ida (2014)$104,00088%74$14,857$193,9242Music Box Films
8Finding Vivian Maier$101,000-33%82-8$1,232$1,102,2897IFC Films
9Palo Alto$80,640--4--$20,160$80,6401Tribeca Film
10Le Week-End$55,000-43%57-33$965$2,094,8789Music Box Films
11Blue Ruin$47,760-35%611$783$204,5183RADiUS-TWC
12God's Pocket$23,000--3--$7,667$23,0001IFC Films
133 Days to Kill$21,000-23%42-22$500$30,686,66212Relativity Media
14Sabotage (2014)$13,673-43%51-9$268$10,497,8367Open Road
15Rob the Mob$3,959-51%6-2$660$199,5568Millennium Entertainment
16Enemy$3,300-31%124$275$1,007,8419A24
17The Unknown Known$501-76%6-9$84$265,3246RADiUS-TWC
18In Bloom$368--2--$184$50,70518Big World Pictures
1920 Feet from Stardom$250-86%1-1$250$4,945,13948RADiUS-TWC