Grosses

'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Studio Weekend Estimates (Domestic) Fri, Jun. 27 - Sun, Jun. 29

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Transformers: Age of Extinction$100,000,000--4,233--$23,624$100,000,0001Paramount
222 Jump Street$15,400,000-44%3,426120$4,495$139,836,8923Sony / Columbia
3How to Train Your Dragon 2$13,100,000-47%3,750-518$3,493$121,814,5323Fox / DreamWorks Animation
4Think Like a Man Too$10,400,000-64%2,2250$4,674$48,168,3602Sony / Screen Gems
5Maleficent$8,237,000-36%3,073-377$2,680$201,870,3905Disney
6Jersey Boys$7,610,000-43%2,9050$2,620$27,342,4862Warner Bros.
7Edge of Tomorrow$5,210,000-47%2,535-677$2,055$84,154,6324Warner Bros.
8The Fault in Our Stars$4,800,000-44%2,845-495$1,687$109,545,0184Fox
9X-Men: Days of Future Past$3,300,000-46%2,014-667$1,639$223,393,4726Fox

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Chef$1,654,000-3%801-160$2,065$19,410,0498Open Road
2Godzilla (2014)$1,000,000-47%750-615$1,333$197,085,1007Warner Bros.
3Neighbors (2014)$740,000-46%510-523$1,451$147,195,3858Universal
4Obvious Child$555,595127%196141$2,835$1,285,2254A24
5A Million Ways to Die in the West$512,000-68%483-934$1,060$41,670,9555Universal
6Rio 2$475,00015%32212$1,475$128,178,13412Fox
7Captain America: The Winter Soldier$383,00095%28197$1,363$257,204,97713Disney
8The Amazing Spider-Man 2$320,000-49%274-160$1,168$200,183,0819Sony / Columbia
9Million Dollar Arm$301,000-44%273-171$1,103$35,013,1667Disney
10Ida (2014)$248,000-8%127-6$1,953$2,471,8639Music Box Films
11Belle$241,000-24%175-69$1,377$9,641,1929Fox Searchlight
12The Other Woman (2014)$150,000-31%195-36$769$83,392,10710Fox
13Words and Pictures$135,400-37%105-70$1,290$1,730,7626Roadside Attractions
14The Rover$100,596-79%247-361$407$979,9033A24
15The Signal (2014)$67,000-55%180-24$372$553,2883Focus

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Snowpiercer$162,127--8--$20,266$162,1271RADiUS-TWC
2Begin Again$148,325--5--$29,665$148,3251Weinstein Company
3The Grand Budapest Hotel$120,000-10%90-22$1,333$58,550,34117Fox Searchlight
4Third Person$80,654108%1813$4,481$136,3842Sony Pictures Classics
5The Breakup Guru$67,000--12--$5,583$67,0001China Lion Film
6America (2014)$39,000--3--$13,000$39,0001Lionsgate
7Le Chef$34,800208%1918$1,832$54,5522Cohen Media Group
8Yves Saint Laurent$24,502--2--$12,251$36,1561Weinstein Company
9The Internet's Own Boy: The Story of Aaron Swartz$24,301--12--$2,025$24,3011FilmBuff / Participant
10A Coffee in Berlin$24,00097%104$2,400$52,9493Music Box Films
11Fed Up$23,411-17%32-15$732$1,453,3868RADiUS-TWC
12Fading Gigolo$23,029-24%24-7$960$3,712,43611Millennium Entertainment
13Supermensch: The Legend of Shep Gordon$21,932-51%31-15$707$173,6394RADiUS-TWC
14Code Black$20,718228%21$10,359$31,5722Long Shot Factory
15Korengal$19,450--11--$1,768$55,2205Saboteur Media
16Coherence$13,500--4--$3,375$34,7292Oscilloscope
17Chinese Puzzle$11,30026%143$807$309,9647Cohen Media Group
18A Summer's Tale (2014 re-issue)$10,950-15%20$5,475$32,9152Big World Pictures
19The Last Sentence$10,00011%64$1,667$24,1772Music Box Films
20Palo Alto$5,681--9--$631$750,1128Tribeca Film
21Siddharth$4,500--1--$4,500$4,5001Zeitgeist Films
22Frozen (2013)$4,000-54%14-9$286$400,715,51732Disney
23The Unknown Known$425-11%1-1$425$276,38113RADiUS-TWC