Grosses

'Insurgent' Claims $64.32M in Its First Week After Leading Thursday with $2.56M; 'Cinderella' a Close Second with $2.24MMarch 27, 2015 01:29 PM

by Daniel Garris

Lionsgate's The Divergent Series: Insurgent took in $2.56 million on Thursday to lead the daily box office for a seventh consecutive day. The second installment of the young adult series starring Shailene Woodley is widely expected to fall out of first place this weekend with both Fox's Home and Warner's Get Hard entering the marketplace. Insurgent was down just 1 percent from Wednesday, which represented a very solid daily hold, especially given that Home and Get Hard both had healthy debuts on Thursday evening. Insurgent was the week's top film with a seven-day start of $64.32 million. That was just below pre-release expectations and was 6.5 percent below the $68.76 million seven-day take of last year's Divergent.

Cinderella also held up well on Thursday with a close second place take of $2.24 million. Disney's blockbuster fairy tale adaptation was up 1 percent over Wednesday and down 50 percent from last Thursday. Cinderella placed in second place for the week with $44.96 million. That represented a sizable, but understandable 49 percent decline from the film's opening week performance. Cinderella has grossed a strong $132.51 million in two weeks. That places the film 8 percent behind the $144.52 million 14-day take of last year's Maleficent.

The Second Best Exotic Marigold Hotel placed in third with $0.394 million. The ensemble comedy from Fox Searchlight was down 6 percent from Wednesday and down 39 percent from last Thursday. The Second Best Exotic Marigold Hotel placed in sixth for the week with $5.27 million. The film was down 37 percent from the previous frame and has grossed a solid $25.95 million in three weeks of release.

Warner's Run All Night followed closely behind in fourth with $0.386 million. The Liam Neeson led action thriller fell a sizable 15 percent from Wednesday and 49 percent from last Thursday. Run All Night placed in third for the week with $7.01 million. That was down 52 percent from last week and brings the film's two-week total to a lackluster $21.62 million.

Fellow action thriller The Gunman rounded out its first week of release with a sixth place take of $0.327 million. The Sean Penn led film from Open Road was down a sharp 17 percent from Wednesday. Both The Gunman and Run All Night clearly took sizable hits on Thursday from the Thursday evening start of Get Hard. The Gunman took fourth place for the week with a soft seven-day start of $6.76 million.

Do You Believe? landed in seventh place for the day with $0.299 million. The faith-based drama from Pure Flix was up 1 percent over Wednesday. Do You Believe? placed in seventh for the week with a softer than expected seven-day start of $4.90 million. The film will hope to hold up well going forward with aid from the upcoming Easter holiday.

Studio Weekend Estimates (Domestic) Fri, Jul. 18 - Sun, Jul. 20

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Dawn of The Planet of The Apes$36,000,000-50%3,9692$9,070$138,952,8442Fox
2The Purge: Anarchy$28,369,000--2,806--$10,110$28,369,0001Universal
3Planes: Fire and Rescue$18,000,000--3,826--$4,705$18,000,0001Disney
4Sex Tape$15,000,000--3,062--$4,899$15,000,0001Sony / Columbia
5Transformers: Age of Extinction$10,000,000-39%3,224-689$3,102$227,156,8884Paramount
6Tammy$7,605,000-39%3,402-63$2,235$71,253,0963Warner Bros. / New Line
722 Jump Street$4,700,000-28%2,229-582$2,109$180,509,1116Sony / Columbia
8How to Train Your Dragon 2$3,800,000-37%2,169-716$1,752$160,671,8956Fox / DreamWorks Animation
9Maleficent$3,302,000-21%1,541-536$2,143$228,367,2358Disney
10Earth to Echo$3,260,000-41%2,450-780$1,331$31,979,3143Relativity Media
11Begin Again$2,762,000-2%1,302363$2,121$9,487,6664Weinstein Company
12America (2014)$1,725,000-28%1,030-75$1,675$11,468,6964Lionsgate
13Deliver Us from Evil (2014)$1,575,000-67%1,491-1558$1,056$29,258,7503Sony / Screen Gems
14Jersey Boys$1,230,000-51%1,003-965$1,226$44,463,7205Warner Bros.

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Chef$1,129,332-10%552-149$2,046$25,941,01711Open Road
2Edge of Tomorrow$1,110,000-39%602-501$1,844$96,624,6507Warner Bros.
3Think Like a Man Too$1,100,000-54%628-603$1,752$63,964,3275Sony / Screen Gems
4Persecuted$959,266--736--$1,303$959,2661Millennium Entertainment
5The Fault in Our Stars$800,000-47%557-445$1,436$121,583,0787Fox
6X-Men: Days of Future Past$700,000-32%387-268$1,809$230,474,6629Fox
7Snowpiercer$456,484-28%211-145$2,163$3,457,9074RADiUS-TWC
8Rio 2$280,000-29%256-29$1,094$130,215,98815Fox
9Neighbors (2014)$221,000-38%230-37$961$149,061,05511Universal
10Third Person$126,256-47%154-73$820$800,3905Sony Pictures Classics

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Boyhood$1,197,820209%3429$35,230$1,812,9872IFC Films
2Wish I Was Here$495,000--68--$7,279$495,0001Focus
3Obvious Child$139,888-36%96-38$1,457$2,602,7777A24
4Ida (2014)$118,000-20%75-13$1,573$3,334,06412Music Box Films
5Belle$114,000-17%92-15$1,239$10,451,68412Fox Searchlight
6Words and Pictures$45,700-4%33-7$1,385$2,062,7809Roadside Attractions
7Land Ho!$36,0755%73$5,154$85,8902Sony Pictures Classics
8I Origins$28,719--4--$7,180$28,7191Fox Searchlight
9There’s No Place Like Utopia$27,830--1--$27,830$27,8301Rocky Mountain Pictures
10Mood Indigo$25,121--2--$12,561$25,1211Drafthouse Films
11Yves Saint Laurent$24,361-28%11-3$2,215$209,1074Weinstein Company
12A Summer's Tale (2014 re-issue)$21,19653%93$2,355$106,5215Big World Pictures
13A Five Star Life$16,500--1--$16,500$16,5001Music Box Films
14Code Black$11,592-41%70$1,656$98,5675Long Shot Factory
15The Breakup Guru$8,000-44%3-3$2,667$201,6414China Lion Film
16Coherence$7,500--7--$1,071$67,5655Oscilloscope
17Alive Inside$7,150--1--$7,150$7,1501BOND/360
18Fed Up$4,715-20%12-8$393$1,514,64211RADiUS-TWC
19Supermensch: The Legend of Shep Gordon$3,32375%104$332$206,2567RADiUS-TWC