Grosses

'Fury' Leads the Way with $23.7M Debut; 'Gone Girl' Passes $100M Mark after $17.5M Take; 'The Book of Life' Solid in Third with $17.0MOctober 20, 2014 12:56 PM

by Daniel Garris

Sony's Fury debuted in first place this weekend with $23.70 million. The David Ayer directed war film starring Brad Pitt opened on the low end of pre-release expectations. Fury opened 8 percent ahead of the $22.00 million debut of Sony's The Monuments Men back in February and 21.5 percent ahead of the $19.50 million start of Sony's Moneyball back in September of 2011. Like both of those films were able to do, Fury will hope to hold up well going forward.

Fury opened with $8.82 million on Friday (which included a relatively large $1.2 million from Thursday night shows), increased 3 percent on Saturday to take in $9.12 million and fell 37 percent on Sunday to gross $5.76 million. That placed the film's opening weekend to Friday ratio at a somewhat front-loaded 2.69 to 1. The audience breakdown for Fury skewed towards male moviegoers (60 percent) and slightly towards moviegoers over the age of 35 (51 percent). Fury received an encouraging A- rating on CinemaScore.

After leading the box office each of the past two weekends, Fox's Gone Girl placed in second this weekend with $17.51 million. The critically acclaimed David Fincher directed film starring Ben Affleck continued to hold up well, as it was down just 34 percent from last weekend. Gone Girl surpassed the $100 million mark this weekend and has now grossed $106.78 million through 17 days of release. Before much longer, Gone Girl will zoom past the $127.51 million final domestic gross of 2008's The Curious Case of Benjamin Button to become Fincher's highest grossing film to date (without adjusting for ticket price inflation).

Fellow Fox release The Book of Life followed closely behind in third with a $17.01 million debut. The modestly budgeted computer animated film opened in line with expectations and likely received an added boost from arriving a couple weeks before Halloween and Day of the Dead. The Book of Life opened nearly on par with the recent $17.28 million launch of The Boxtrolls. The Book of Life started out with $4.99 million on Friday, increased 39 percent on Saturday to take in $6.91 million and declined 26 percent on Sunday to gross $5.16 million. That placed the film's opening weekend to Friday ratio at 3.41 to 1. Like Fury, The Book of Life also received an encouraging A- rating on CinemaScore.

Fellow family film Alexander and the Terrible, Horrible, No Good, Very Bad Day claimed fourth place with $11.46 million. The Disney release starring Steve Carell and Jennifer Garner fell 38 percent from last weekend. That represented a very solid hold, especially given the added competition for family audiences from The Book of Life. Alexander has grossed $36.29 million through ten days of release, which is in line with expectations and represents a healthy performance with the film's modest price tag in mind.

Relativity's The Best of Me rounded out the weekend's top with $10.00 million. The Nicholas Sparks adaptation starring Michelle Monaghan and James Marsden opened on the low end of its modest expectations. The Best of Me opened softer than most Sparks adaptations, with the film's performance more closely representing the $13.42 million start of 2008's Nights in Rodanthe. The Best of Me opened with $4.13 million on Friday, fell 8 percent on Saturday to take in $3.79 million and fell 45 percent on Sunday to gross $2.08 million. That places the film's opening weekend to Friday ratio at just 2.42 to 1. The Best of Me received a solid B+ rating on CinemaScore, which strongly suggests that the film is going over better with moviegoers than it has with critics.

In their second weekend of release, Universal's Dracula Untold and Warner's The Judge claimed sixth and seventh places respectively with $9.99 million and $7.92 million. Dracula Untold was down a sharp 58 percent from last weekend's stronger than expected start, while The Judge was down a solid 40 percent from last weekend's modest debut. Respective ten-day total grosses stand at $40.83 million for Dracula Untold and at $26.82 million for The Judge.

Warner's Annabelle placed in eighth with $7.88 million. The low-budget spin-off to The Conjuring was down a respectable 50 percent and has grossed a stronger than expected $74.08 million in 17 days. Annabelle will face new direct competition next weekend when Universal unleashes Ouija in theaters on Friday.

On the platform front, the critically acclaimed Birdman was off to a terrific start with $424,397 from 4 locations in New York and Los Angeles. The Alejandro González Iñárritu directed film starring Michael Keaton from Fox Searchlight and New Regency generated a massive per-location average of $106,099 for the frame. Birdman will receive a major expansion next weekend.

Studio Extended Weekend Estimates (Domestic) Extended Weekend

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Men in Black 3$70,000,000--4,248--$16,478$70,000,0001Sony / Columbia
2Marvel's The Avengers$46,878,000-16%3,918-331$11,965$523,562,7884Disney
3Battleship$13,768,664-46%3,70212$3,719$47,274,0092Universal
4The Dictator$11,755,000-33%3,0146$3,900$43,603,1042Paramount
5Dark Shadows$9,405,000-25%3,404-351$2,763$64,887,8963Warner Bros.
6Chernobyl Diaries$9,300,000--2,433--$3,822$9,300,0001Warner Bros.
7What to Expect When You're Expecting$8,850,000-16%3,0210$2,929$23,871,2482Lionsgate
8The Best Exotic Marigold Hotel$8,225,000155%1,233879$6,671$18,428,4964Fox Searchlight
9The Hunger Games$2,850,000-3%1,421-643$2,006$395,858,78510Lionsgate

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Think Like a Man$1,800,000-32%786-936$2,290$88,671,9416Sony / Screen Gems
2The Pirates! Band of Misfits$1,485,000-6%884-956$1,680$27,689,3045Sony / Columbia
3Bernie$1,161,151136%19499$5,985$2,512,9575Millennium Entertainment
4The Lucky One (2012)$700,000-61%615-1390$1,138$58,412,8336Warner Bros.
5Dr. Seuss' The Lorax$657,15043%39011$1,685$211,020,92013Universal
6The Five-Year Engagement$379,490-66%274-901$1,385$28,034,7755Universal
7The Three Stooges$350,000-20%325-269$1,077$42,331,3547Fox
8The Cabin in the Woods$235,000-38%203-245$1,158$40,993,7217Lionsgate
9Girl in Progress$165,000-64%143-179$1,154$2,443,2733Lionsgate / Pantelion
10American Reunion$115,500-56%165-125$700$56,707,6058Universal
11Safe (2012)$75,000-75%112-391$670$16,811,9535Lionsgate
12Bully (2012)$50,400-44%104-100$485$3,304,8739Weinstein Company

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Moonrise Kingdom$669,486--4--$167,372$669,4861Focus
2Crooked Arrows$182,642-29%6712$2,726$501,0772Branded/Peck Films
3Hysteria$177,255397%3227$5,539$233,0612Sony Pictures Classics
4The Intouchables$137,438--4--$34,360$137,4381Weinstein Company
5Darling Companion$81,21438%611$1,331$535,0496Sony Pictures Classics
6Where Do We Go Now?$70,016196%2513$2,801$133,2833Sony Pictures Classics
7Titanic 3D$42,000-17%42-28$1,000$57,809,5918Paramount
8A Thousand Words$40,000-30%59-51$678$18,438,11812Paramount
9OC87$7,500--1--$7,500$7,5001Fisher Klingenstein Films