'American Sniper' Easily Retains First Place with $10.02 Million Friday; 'Project Almanac' Pulls $3.2 MillionJanuary 31, 2015 03:20 AM

by Shawn Robbins

Warner Bros. reports that American Sniper easily led Friday's box office for a third consecutive week, adding an estimated $10.02 million to its blockbuster haul. That figure is down 45 percent from last Friday and brings the film's total up to $227.1 million through 15 days of wide release -- on par with the pace of The Passion of the Christ and 53 percent ahead of where Gravity stood at the same point. BoxOffice projects a $30.5 million Super Bowl weekend take.

Paramount's Project Almanac debuted to $3.2 million on Friday. Unfortunately, that falls short of even conservative expectations heading into the weekend. The modestly budgeted (estimated $12 million production) found-footage thriller should land around $8.2 million for its opening weekend.

Black or White debuted to $2.27 million yesterday. Unfortunately, the pic had the disadvantage of opening in a market already featuring Selma as the primary option for moviegoers looking for a drama tackling racial subject matter. BoxOffice projects a $6.1 million debut weekend.

The Boy Next Door was off 63 percent from last week to $2.1 million on Friday. With $20.7 million in the bank through 8 days of release, look for a sophomore frame around $6.0 million.

Paddington took in another $1.94 million on Friday for a 25.5 percent week-to-week drop. With $44 million in the bank, BoxOffice projects an $8 million frame.

The Imitation Game added $1.61 million yesterday, down just 16 percent from last Friday and boosting its total to $64.4 million. BoxOffice projects a $5.3 million weekend.

Meanwhile, The Loft bowed to $1.18 million yesterday. With a late release announcement and very little marketing push, the film was not expected to make a big splash at the box office. BoxOffice projects a $3 million weekend.

Last but certainly not least, Game of Thrones: The IMAX Experience grabbed a strong $686,000 from 205 IMAX locations, giving it a $3,348 per-screen average. As the first television series ever released in the premium format, fans had been driving strong pre-sales over the last few weeks. Comparisons are few and far between, but look for a weekend in the neighborhood of $1.3 million.

Daily domestic gross

DateDayDay no.Top 10 GrossLW%Total Daily GrossTop movie of the day
Jan 08Thu008$7,086,374-85%$8,901,794The Hobbit: The Battle of the Five Armies
Jan 26Mon026$8,192,561-80%$9,640,833American Sniper
Jan 07Wed007$7,384,467-78%$9,331,987The Hobbit: The Battle of the Five Armies
Jan 06Tue006$9,504,633-75%$11,759,414The Hobbit: The Battle of the Five Armies
Jan 05Mon005$9,147,210-74%$11,426,842The Hobbit: The Battle of the Five Armies
Jan 04Sun004$27,507,774-42%$33,909,399The Hobbit: The Battle of the Five Armies
Jan 29Thu029$7,689,912-40%$9,091,870American Sniper
Jan 27Tue027$10,749,844-37%$12,661,494American Sniper
Jan 28Wed028$7,959,126-36%$9,488,972American Sniper
Jan 09Fri009$33,481,583-35%$38,915,411Taken 3
Jan 01Thu001$46,302,628-35%$55,094,853The Hobbit: The Battle of the Five Armies
Jan 23Fri023$39,067,863-30%$43,988,282American Sniper
Jan 25Sun025$36,414,830-27%$41,881,577American Sniper
Jan 03Sat003$46,655,697-26%$56,921,422The Hobbit: The Battle of the Five Armies
Jan 12Mon012$6,811,565-26%$8,417,386Taken 3
Jan 02Fri002$51,700,048-24%$61,881,903The Hobbit: The Battle of the Five Armies
Jan 24Sat024$60,998,127-17%$70,217,196American Sniper
Jan 11Sun011$25,586,629-7%$30,804,020Taken 3
Jan 15Thu015$6,723,287-5%$8,347,460Taken 3
Jan 14Wed014$7,222,660-2%$9,248,646Taken 3
Jan 10Sat010$45,640,158-2%$54,370,032Taken 3
Jan 13Tue013$9,685,5452%$12,110,646Taken 3
Jan 17Sat017$73,784,56962%$83,072,794American Sniper
Jan 16Fri016$55,981,44767%$61,225,008American Sniper
Jan 21Wed021$12,352,01471%$13,608,529American Sniper
Jan 20Tue020$17,120,36577%$18,772,770American Sniper
Jan 22Thu022$12,778,53890%$14,090,361American Sniper
Jan 18Sun018$49,665,37794%$55,719,973American Sniper
Jan 19Mon019$41,939,900516%$46,907,885American Sniper