Thanksgiving weekend sees the release of two franchise pictures for very different audiences.
Penguins of Madagascar
- The titular characters have proven to be one of the most popular components of the Madagascar franchise over the past decade.
- Opening over the holiday frame will take advantage of the large number of families heading out to theaters during this time of year
- The film's 3.3 million+ Facebook fans represent the film's strong brand awareness.
|Title||Weekend Gross||CHG LW%|
|The Hunger Games: Mockingjay - Part 1||$54,000,000||-56%|
|Penguins of Madagascar||$35,000,000||--|
|Horrible Bosses 2||$25,000,000||--|
|Big Hero 6||$17,500,000||-13%|
|Dumb and Dumber To||$8,500,000||-40%|
|The Theory of Everything||$3,600,000||138%|
|Beyond the Lights||$1,700,000||-35%|