Three films open in wide release over Super Bowl Weekend as January closes out.
- Social media activity is comparable to that of Into the Storm.
- Past Super Bowl weekends have done well for pics targeted toward teens (Chronicle and The Woman In Black, e.g.)
- The found-footage "genre" may be played out at this point, even among teen crowds.
|Title||Weekend Gross||CHG LW%|
|The Boy Next Door||$7,800,000||-48%|
|The Wedding Ringer||$6,700,000||-41%|
|The Imitation Game||$4,800,000||-31%|
|Black or White||$4,100,000||--|