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Weekend Forecast: 'Horrible Bosses 2' & 'Penguins of Madagascar'
on November 25, 2014 Nov26

Thanksgiving weekend sees the release of two franchise pictures for very different audiences.

Penguins of Madagascar

PROS:

- The titular characters have proven to be one of the most popular components of the Madagascar franchise over the past decade.
- Opening over the holiday frame will take advantage of the large number of families heading out to theaters during this time of year
- The film's 3.3 million+ Facebook fans represent the film's strong brand awareness.

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Weekend Forecast

TitleWeekend GrossCHG LW%
The Hunger Games: Mockingjay - Part 1$54,000,000-56%
Penguins of Madagascar$35,000,000--
Horrible Bosses 2$25,000,000--
Big Hero 6$17,500,000-13%
Interstellar$12,500,000-19%
Dumb and Dumber To$8,500,000-40%
The Theory of Everything$3,600,000138%
Gone Girl$2,400,000-15%
St. Vincent$1,800,000-20%
Beyond the Lights$1,700,000-35%