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Weekend Forecast: 'Project Almanac', 'Black or White', & 'The Loft'
on January 28, 2015 Jan30pred

Three films open in wide release over Super Bowl Weekend as January closes out.

Project Almanac

PROS:

- Social media activity is comparable to that of Into the Storm.
- Past Super Bowl weekends have done well for pics targeted toward teens (Chronicle and The Woman In Black, e.g.)

CONS:

- The found-footage "genre" may be played out at this point, even among teen crowds.

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Weekend Forecast

TitleWeekend GrossCHG LW%
American Sniper$35,000,000-46%
Project Almanac$17,000,000--
The Boy Next Door$7,800,000-48%
Paddington$7,300,000-40%
The Wedding Ringer$6,700,000-41%
The Imitation Game$4,800,000-31%
Black or White$4,100,000--
Taken 3$3,700,000-50%
Selma$3,100,000-43%
Strange Magic$2,900,000-47%
The Loft$2,300,000--