Two new wide releases and a nationwide expansion make up this weekend's penultimate frame before the holiday season begins.
- The brand name and PG-13 rating should help sell the horror pic thanks to awareness built up over multiple generations through the board game.
- Releasing in close proximity to Halloween will no doubt entice horror fans and mainstream audiences alike.
|Title||Weekend Gross||CHG LW%|
|The Book of Life (2014)||$11,000,000||-35%|
|Alexander and the Terrible, Horrible, No Good, Very Bad Day||$7,700,000||-33%|
|The Best of Me||$4,700,000||-53%|