Three new films open wide over the September 19 weekend. Our analysis:
The Maze Runner
- Young adult novel adaptations are hot right now in the wake of The Hunger Games and Divergent.
- Fox's marketing campaign has strongly pushed the film as an all-around thriller.
- Facebook and Flixster activity are relatively strong in comparison to Divergent's.
|Title||Weekend Gross||CHG LW%|
|The Maze Runner||$37,000,000||--|
|A Walk Among the Tombstones||$14,000,000||--|
|No Good Deed (2014)||$12,000,000||-51%|
|This Is Where I Leave You||$11,500,000||--|
|Dolphin Tale 2||$10,000,000||-37%|
|Guardians of the Galaxy||$5,800,000||-28%|
|Let's Be Cops||$3,200,000||-27%|
|Teenage Mutant Ninja Turtles (2014)||$3,000,000||-38%|
|If I Stay||$2,300,000||-42%|