Carmike Cinemas Announces Grand Opening of the Bradley Square 12 in Cleveland, Tennessee Including the Critically Acclaimed Signature “BIGD” Ultimate Entertainment Experience
December 06, 2012
COLUMBUS, Ga.--(BUSINESS WIRE)-- Carmike Cinemas, Inc. (NASDAQ: CKEC), a leading DIGITAL cinema and 3-D motion picture exhibitor, is announcing the December 13th unveiling of its newest entertainment complex in the Bradley Square Mall located at 200 Sgt. Paul Huff Parkway NW in Cleveland, TN. The new twelve-screen theatre complex will seat over 2,300 guests in luxurious comfort and features the critically acclaimed "BIGD" auditorium. "We're providing the ultimate entertainment experience that centerpieces large format Digital with bigger screens, bigger and better sound, and the finest in-theater seating for cutting- edge presentation and the definitive enjoyment of our audiences," notes David Passman, Carmike's President and CEO.
The new facility is equipped with auditoriums featuring state-of-the-art stadium style seating, with comfortable high-back luxury chairs, in addition to retractable armrests and convenient cup holders. The Bradley Square 12 also contains large, wall-to-wall screens, as well as DLP DIGITAL projection and DIGITAL sound. The new theatre has an upscale lobby, multiple concession areas featuring Coca-Cola Freestyle drink centers and an indoor box office, so filmgoers can escape the elements.
The Bradley Square 12 will open at 7:00 pm on Thursday December 13th featuring a selection of recent blockbuster movies throughout the complex. This special gala charity grand opening night at the beautifully appointed theatre will feature $1 admission with $1 small popcorn and $1 small drinks, with all proceeds benefiting The Ronald McDonald House, which provides a "home away from home" for families of seriously ill children receiving treatment at nearby hospitals. The House provides a comfortable, supportive, temporary residence near the medical facility where family members can sleep, eat, relax and find support from other families in similar situations. The gala event will be promoted by area radio and television stations. Cleveland is one of the first communities in the nation to offer theatregoers the exciting new "BIGD" format recently launched by Carmike Cinemas, an industry leader in Digital projection and 3-D technology since 2006.
The "BIGD" auditorium includes a wall-to-wall screen measuring 60 feet wide and nearly three stories tall, the latest in surround sound and Digital projection of both 2-D and 3-D features. In technical terms, Carmike's "BIGD" DIGITAL experience is powered by a cutting-edge Christie Brilliant 3-D flash projector. The end result is a light output of 30,000 lumens, creating a picture quality with noticeably higher resolution than HD.
To further enhance the experience, the custom QSC DIGITAL audio system is tuned to a 7.1 speaker array with 16 channels and the ability to upgrade to 11.1, a revolution in surround sound technology with DIGITAL audio processing supported by quad-amplified, 4-way speakers and 21-inch subwoofers. The new, expanded configuration at the Bradley Square 12 promises a new gold standard in unparalleled picture clarity and deep resonating DIGITAL sound.
"The success of 3-D releases for features like the iconic blockbuster ‘Avatar,' ‘Dr. Seuss's The Lorax,' ‘Amazing Spiderman,' the record-breaking ‘The Avengers,' and the soon to be released ‘The Hobbit,' proves that audiences are excited about and enjoy the new DIGITAL experience, and are demanding it," notes Mr. Passman. "These early successes will no doubt persuade producers to release more movies in this format, and with the "BIGD" experience - in either 3-D or 2-D DIGITAL - Carmike has the full capability to provide our audiences with the technology and total luxury that brings theatergoing to a new level."
"Plans for Carmike's 'BIGD' experience include more locations scheduled to open in 2013. Complexes featuring Carmike's 'BIGD' experience that are currently under construction include Decatur, AL, Sandestin, FL, Champaign, IL, Jacksonville, NC, and Winchester, VA; and plans are underway for construction to begin in Opelika, AL, Oak Grove, KY, and El Paso, TX. Whether it is a movie, concert, sporting event, motivational speaker or church service, Carmike guests will find 'BIGD' placing them at the heart of the event," notes Terrell Mayton, Carmike's Director of Marketing.
About Carmike Cinemas (NASDAQ: CKEC) - www.carmike.com
Carmike Cinemas, Inc. is a U.S. leader in digital cinema and 3-D cinema deployments and one of the nation's largest motion picture exhibitors. As of September 30, 2012, Carmike had 232 theatres with 2,242 screens in 35 states. Carmike's digital cinema footprint reached 2,119 screens, including 208 theatres with 748 screens that are also equipped for 3-D. The circuit also includes 14 "BIGD" large format digital experience auditoriums, featuring state-of-the-art equipment and luxurious seating. As "America's Hometown Theatre Chain," Carmike's primary focus for its locations is small to mid-sized communities.
About Ronald McDonald House - http://www.rmhc.org/
The mission of Ronald McDonald House Charities (RMHC) is to create, find and support programs that directly improve the health and well-being of children. We believe that when you change a child's life, you change a family's, which can change a community, and ultimately the world. At Ronald McDonald House Charities, we owe our continued success to the tireless work of volunteers and the countless contributions from our donors. Because of you, we've been helping improve the lives of children and their families for 36 years.
About Bradley Square Mall - www.shopbradleysquare.com
Bradley Square Mall is located at 200 Paul Huff Parkway NW in Cleveland Tennessee. The 511,777-square-foot regional mall features an exciting variety of over 50 national, regional and local retailers and eateries, including anchors Belk, JCPenney, Sears and Big Kmart as well as American Eagle Outfitters, Aéropostale, Bath & Body Works, maurices, Finish Line, Hibbett Sports and many others. Shopping hours are Monday through Saturday from 10:00 a.m. to 9:00 p.m. and Sunday from 12:00 p.m. to 6:00 p.m. For more information, visit www.ShopBradleySquare.com
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