Fandango Appoints Dana Henry Benson to Newly-Created Position of Executive Director of Communications
December 06, 2012
LOS ANGELES - December 6, 2012 - Fandango, the nation's leading moviegoer destination and a unit of NBCUniversal, has hired Dana Henry Benson for the position of Executive Director of Communications, a new role within the company. She will co-report to Paul Yanover, President of Fandango, and Lenore Moritz, VP of Communications for Digital and Integrated Media in NBCUniversal's Entertainment & Digital Networks and Integrated Media (E&DN/IM) division.
"As Fandango continues its growth and innovation within the moviegoing arena, the company is generating an ever-increasing number of terrific stories - from new partnerships with exhibitors to record-breaking ticket sales to new product offerings - and we want to share all the exciting possibilities with our consumers, clients and strategic partners," said Yanover. "With her depth of experience and savvy in the entertainment and digital space, Dana is a valuable addition to the Fandango team to help strategically elevate the company's profile."
Benson has extensive background in entertainment and lifestyle content publicity, most recently with Disney Interactive, where she led communications for the company's online and digital entertainment businesses. At Disney, she spearheaded the PR launch of their original web series and led all communications efforts across the company's online properties such as Disney.com, Babble.com and DisneyFamily.com, along with Disney-branded mobile apps. Prior to Disney, Dana held communications positions with the interactive divisions of Mattel, Hasbro, Broderbund Software, and Edelman Worldwide.
Benson starts this week at the company on the heels of Fandango's top-performing month (November 2012) in its 12-year history, with record highs in both ticket sales and online and mobile traffic growth.
Fandango, the nation's leading moviegoer destination, sells tickets to more than 20,000 screens nationwide. Fandango entertains and informs consumers with reviews, commentary, celebrity interviews and trailers, and offers the ability to quickly select a film, plan where and when to see it, and conveniently buy tickets in advance. At many theaters, fans can print their tickets at home or receive them as a paperless Mobile Ticket on their smartphones.
Fandango is available online at www.fandango.com, via smartphones, tablets and other mobile devices, and at 1-800-FANDANGO. Fandango's top-ranking movie ticketing apps, with nearly 30 million downloads, are available on the iPhone and iPad, Android, BlackBerry, Windows Phone 7 and many other platforms. Fandango is enjoyed by more than 41 million online and mobile visitors per month. Film fans find Fandango on Facebook at www.facebook.com/fandango and on Twitter @Fandango.
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