'The Hobbit: An Unexpected Journey' World Premiere Viewed on Ballantyne Strong’s Unique Customized 3D Silver Cinema Screen
December 12, 2012
Omaha, Neb.-Dec 12, 2012 -- Ballantyne Strong, Inc. (NYSE MKT: BTN), a provider of digital cinema projection equipment, screens and services as well as specialty lighting equipment, today announced that its wholly owned Strong/MDI cinema screen manufacturing business produced the specialty movie screen for the Embassy Theatre's world premiere of Peter Jackson's acclaimed "The Hobbit: An Unexpected Journey" in Wellington, New Zealand. ‘The Hobbit' is set for its international release in most of the world later this week.
Ballantyne's unique screen was created in conjunction with 3D technology leader RealD (NYSE: RLD), featuring specially engineered flake coating for enhanced brightness and producing a 1.6 gain. ‘The Hobbit' is the first-ever feature film to be both produced and projected in RealD's High Frame Rate 3D (HFR 3D) at a speed of 48 frames per second (FPS), double the conventional speed of 24 FPS. Ballantyne, known for its large screen production prowess, completed the Guinness World Record-setting IMAX screen earlier this year. At dimensions of 35.7 m x 29.6 m, the world's largest screen is based at The Panasonic IMAX Theatre at Darling Harbour in Sydney, Australia.
"We are very pleased that Ballantyne was invited to participate as a key cinema technology partner in the exciting international debut of ‘The Hobbit,' which is expected to help push 2012 to an all-time record-breaking year at the U.S. box office," stated Ballantyne Strong President and CEO Gary L. Cavey. "Given our tremendous wealth of cinema experience and expertise, cultivated over an 80+ year corporate history, we believe our organization remains uniquely positioned for future success, whether it's contributing to the development of high frame rate cinema, producing large format screens for leading worldwide exhibitors or providing ground-breaking LED lighting solutions for The World Trade Center."
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