FANDANGO NAMED EXCLUSIVE ONLINE AND MOBILE TICKETER FOR PACIFIC THEATRES
July 09, 2013
LOS ANGELES -- Fandango, the nation's leading moviegoer destination, announced today that it is now the exclusive online and mobile movie ticketer for top Southern California movie exhibitor, Pacific Theatres. Pacific operates 100 screens across the Southland, including one of the highest grossing theaters in the country, the Pacific Theatres at The Grove, located at the highly popular outdoor mall and tourist destination in Los Angeles. Fandango now offers tickets for 80% of Southern California theaters with advance ticketing capabilities.
"Pacific Theatres is one of the leading entities in the exhibition business in California, operating many of L.A.'s top screens," says Paul Yanover, President of Fandango. "With this new partnership, Fandango is now able to help the vast majority of Southern Californians plan their movie experience from start to finish - from movie discovery and decision making, to ticketing and post-theater engagement."
Pacific Theatres is the fifth new movie exhibitor to sign with Fandango this year. Recent deals with Muvico, Studio Movie Grill, Krikorian Premiere Theatres and Penn Cinema, along with Fandango's renewal of its long-term relationship with Regal Entertainment Group, have pushed the company's theater reach to more than 21,000 screens nationwide, more than 75% of U.S. theaters with advance ticket sales capabilities.
"Fandango's online and mobile ticketing solutions create a stress-free experience for moviegoers helping them see the movies they want with one quick and easy process," said Gretchen McCourt, Executive Vice President of Pacific Theatres. "We are thrilled to be offering Fandango's advance ticketing service to our Pacific Theatres guests."
With Fandango's top-ranking mobile apps, on-the-go Pacific customers can now purchase their tickets quickly and easily locating the nearest Pacific Theatre and showtimes on their smartphones. Fandango serves more than half of its 41 million monthly moviegoers via mobile on smartphones and tablets. Fandango has also integrated with new leading technologies and is the exclusive movie ticketer on Apple Siri and Google Now.
In addition to offering more online and mobile ticketing options, Fandango has been adding dynamic premium content to help consumers with their moviegoing decisions. Over the past six months, Fandango has launched several original video series including the Webby Award-nominated "The Frontrunners," and weekly movie recommendation show "Weekend Ticket" (www.fandango.com/weekendticket), both hosted by movie expert and Fandango's Chief Correspondent, Dave Karger. Most recently, Fandango launched "Summer of Action" (www.fandango.com/summerofactionvideo), a seasonal video series profiling the summer's biggest blockbusters, co-hosted by legendary mixed martial arts fighter, Chuck Liddell and fangirl Tiffany Smith.
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