Marcus Theatres® Opens UltraScreen® in Gurnee, Illinois
November 05, 2013
Spectacular New Auditorium Features Three Story Tall Screen, Dual Projection 3D and Immersive Sound
MILWAUKEE--(BUSINESS WIRE)-- Marcus Theatres® , a division of The Marcus Corporation (NYSE:MCS), announced today that the new UltraScreen® auditorium at the Gurnee Mills Cinema in Gurnee, Illinois will open November 7 with the premiere of Thor: The Dark World in 3D. The 420-seat auditorium features a 70 foot-wide, 29 foot-tall screen and will utilize a new, state-of-the-art dual projection system to create dazzlingly realistic 3D imagery. The auditorium will also feature an Auro 11.1 Immersive Sound system, the first of its kind in the Chicago market.
"Every aspect of the new UltraScreen addition has been engineered to deliver the ultimate in picture, sound and comfort," said Rolando Rodriguez, Marcus Theatres president and CEO. "Not only does the UltraScreen provide moviegoers with crystal clear images on its massive screen, but 3D is brighter, clearer and more lifelike than ever before with dual 4K projection. We've also installed an amazing new audio system that immerses moviegoers in sound from all directions, providing the most true-to-life audio reproduction possible."
"Marcus Theatres pioneered the concept of a branded premium large format screen and Gurnee is our fifteenth UltraScreen installation," continued Rodriguez. "We are continuously seeking to evolve the movie-going experience by partnering with the other leaders in cinematic technology. The combination of these innovations; the giant UltraScreen, immersive sound and dual projection 3D, will transport our customers with a stunning audio and visual experience unmatched in the film industry."
At the Gurnee Mills Cinema UltraScreen, comfort does not take a back seat to image and sound. Every plush, adjustable back memory foam seat in the new auditorium provides extra legroom and perfect sight lines to the giant screen.
The Marcus Gurnee Mills Cinema is located at 6144 Grand Avenue, in Gurnee, Ill. at the northwestern side of Gurnee Mills Mall.
About Marcus Theatres
Marcus Theatres® , a division of The Marcus Corporation (NYSE:MCS), is the fifth largest theatre circuit in the United States and currently owns or operates 685 screens at 55 locations in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota and Ohio. For more information, please visit www.marcustheatres.com and follow the company on Facebook and Twitter (@Marcus_Theatres).
About The Marcus Corporation
Headquartered in Milwaukee, Wisconsin, The Marcus Corporation is a leader in the lodging and entertainment industries, with significant company-owned real estate assets. In addition to its Marcus Theatres division, the company's lodging division, Marcus® Hotels & Resorts , owns and/or manages 20 hotels, resorts and other properties in 11 states. For more information, visit the company's web site at www.marcuscorp.com .
Certain matters discussed in this press release are "forward-looking statements" intended to qualify for the safe harbors from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements may generally be identified as such because the context of such statements include words such as we "believe," "anticipate," "expect" or words of similar import. Similarly, statements that describe our future plans, objectives or goals are also forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties which may cause results to differ materially from those expected, including, but not limited to, the following: (1) the availability, in terms of both quantity and audience appeal, of motion pictures for our theatre division, as well as other industry dynamics such as the maintenance of a suitable window between the date such motion pictures are released in theatres and the date they are released to other distribution channels; (2) the effects of increasing depreciation expenses, reduced operating profits during major property renovations, and preopening and start-up costs due to the capital intensive nature of our businesses; (3) the effects of adverse economic conditions in our markets, particularly with respect to our hotels and resorts division; (4) the effects of adverse weather conditions, particularly during the winter in the Midwest and in our other markets; (5) the effects on our occupancy and room rates of the relative industry supply of available rooms at comparable lodging facilities in our markets; (6) the effects of competitive conditions in our markets; (7) our ability to identify properties to acquire, develop and/or manage and the continuing availability of funds for such development; and (8) the adverse impact on business and consumer spending on travel, leisure and entertainment resulting from terrorist attacks in the United States or incidents such as the tragedy in a movie theatre in Colorado. Shareholders, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made herein are made only as of the date of this press release and we undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.
The Marcus Corporation
Carlo W. Petrick
Source: Marcus Theatres
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