'Transcendence' Succeeds in China, Struggles Globally with $28.5M Day-and-Date Debut
April 20, 2014
The marketing around Transcendence bet big on China ahead of the film’s day-and-date release in the market. Johnny Depp traveled to the country for the first time on a marketing tour that promoted the film’s only 3D release in the world. Previously, RoboCop had found success in the market by releasing a 3D version of the film exclusively to Chinese audiences.
The gamble paid off after Transcendence reached an $11.4 million debut in China from 6,000 screens (180 IMAX). The film fared significantly worse in other markets, however, as the Johnny Depp vehicle only managed to gross $17.4 million from its first 27 overseas markets. Transcendence struggled out of the gate in North America as well, where its opening weekend took less money than its Chinese debut with an $11.1 million bow.
Transcendence is off to a shaky start globally, with a $28.5 million worldwide cume. The film will hope to improve its box office performance with an expansion to bigger markets starting next weekend, including Germany, Australia, and the United Kingdom.
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