Real D Executive joins TimePlay international expansion
May 27, 2014
TimePlay appoints strategic advisor as part of global expansion
Social mobile platform company hires digital 3D executive Joseph Peixoto
TORONTO, ON - May 27, 2014 - TimePlay Inc., a leader in the multi-player interactive industry, has appointed Joseph Peixoto as Strategic Advisor to the CEO as part of its global growth strategy.
Peixoto joins Toronto-based TimePlay from Los Angeles-based RealD, a pioneer in digital 3D and the world's most widely used 3D movie-technology company, where he was President, Worldwide Cinema.
Peixoto's new role is to help TimePlay grow its cinema network worldwide. He will help attract studios, channels and other entertainment platforms and develop content strategies for TimePlay's multi-player interactive technology.
"We are thrilled to have Joe's experience, expertise and entrepreneurial spirit here at TimePlay to help us broaden our reach across North America, Europe and other global markets," said Jon Hussman, President and CEO of TimePlay.
Peixoto has 30 years of experience in the cinema industry. Prior to RealD, he was President and CEO at United Cinemas International from 1998 to 2004 and President of Famous Players from 1992 to 1998.
"I am looking forward to working with Jon and the TimePlay team, helping the company expand its platform across cinema venues throughout North America, Europe and beyond," Peixoto said.
Smartphone users are already interacting with TimePlay's technology at theatres across Canada, recently expanding from 231 Cineplex Odeon theatres in Toronto and Vancouver to more than 700 Cineplex screens across the country. Moviegoers download the free TimePlay app on their smartphones and tablets, which allows them to interact in real-time with content on the big screen while waiting for a movie to start.
TimePlay has also attracted big-brand advertisers that want to be part of the company's growing social mobile technology platform including; McDonald's Corp., Ford Motor Co., Toyota Motor Corp., Canon Inc. and Molson Coors Brewing Co.
"TimePlay's proprietary technology transforms a smartphone into an interactive game controller and sparks live, friendly competition among players in venues like theatres, bars, and restaurants," said Hussman. "It is a fun and invaluable engagement tool in today's increasingly interactive world, making it popular with both marketers and consumers."
About TimePlay Inc.
TimePlay is a world leader in the multi-player interactive industry. Through its patented, social mobile customer engagement platform, thousands of people can participate in the same experience, in the same venue in real time. TimePlay enables mobile devices and tablets to transform into game controllers that interact with content on secondary screens, between players or venues while providing a targeted portal for offer delivery, e-commerce and social networking. TimePlay has offices in Los Angeles, London and Toronto. For more information on TimePlay please visit: http://timeplay.com Follow us on Twitter: @TimePlayEnt.
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