Sony Digital Cinema install 4K and 3D Technologies in Premium Wellness & Spa Resort
June 17, 2014
Barcelona, June 17 2014 -Tallinn Viimsi Spa, one of Estonia's premium spa resorts is investing in state of the art Sony Digital Cinema 4K and 3D technology to ensure their visitors get the best possible viewing experience when watching the latest blockbusters in their Cinema facilities.
All four auditoriums in the newest high-tech cinema complex in Estonia have been equipped with Sony's SRX-R515P 4K projector in the coming months. Three of the four auditoriums will also have Sony's 3D capabilities installed. The 3D format together with the 4K projection will ensure an unparalleled picture quality, allowing Tallinn Viimsi Spa to deliver a fully immersive entertainment experience.
Mr Andres Tiik, CEO of Tallinn Viimsi Spa, commented: "At Viimsi Spa, our customers expect a premium service with quality products, we are now thrilled to be working with Sony to offer our customers the very best digital cinema experience. One of the auditoriums is equipped with 3D technology where 3D films are shown with Sony projection and passive 3D technology. We are the very first commercial customer to install Sony 4K in Estonia which will attract new visitors from around the country. Using the new Sony 4K and 3D suite of technologies, we will be creating the best possible viewing experience when screening the latest movie blockbusters."
David McIntosh, Vice President of Digital Cinema, Sony Europe and America, commented: "Sony is delighted to partner with Tallinn Viimsi Spa. The customers expect a premium service when visiting the resort and now they'll be getting the best possible Cinema experience included in the package. Sony is always looking to expand into new territories and we hope that the people of Estonia appreciate the quality image the SRX-R515P provides."
The digital cinema installation was complete by Miterassa Ltd, Sony's partner in the Baltics and Finland who focus on transforming cinemas with new digital technology and services.
Raivo Kraus, CEO of Miterassa, said: "We believe that in professional cinema there must be a difference between what consumers can view in their own homes. 2K is already a standard for Home Cinemas so 4K is the only solution we recommend to our customers."
With over 17,000 systems in the market, Sony Digital Cinema 4K technology lets movie goers experience exceptional picture quality from every seat in the cinema - with spectacular detail, contrast and colour on any size of screen. Sony Digital Cinema 4K projection systems give audiences a more immersive, emotionally engaging visual experience you simply can't get at home - in 2D or with a choice of smooth, easy on the eye 3D solutions. Sony 4K offers four times the resolution of an HD TV or previous-generation 2K digital cinema.
It's captured the imagination of audiences and industry alike, winning Hollywood's commitment as underlined by 4K releases from studios such as Paramount, Warner Brothers, 20th Century Fox, and Sony Pictures. It has also won the support of Hollywood heavyweights like Martin Scorsese ("The Wolf of Wall Street"), Christopher Nolan ("Dark Knight Rises", "Inception"), David Fincher ("The Girl with a Dragon Tattoo"), Paul Greengrass ("Captain Phillips") and Harald Zwart ("Karate Kid"), who have all released recent blockbusters in the 4K format.
The only manufacturer currently deploying 4K projection systems in volume, Sony serves many of the world's biggest and most prestigious cinema chains, as well as small independent screens and art house cinemas.
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