Fandango: 'Guardians of the Galaxy' is #1 Non-Sequel Pre-Seller This Year
July 30, 2014
New Marvel Studios Blockbuster is Outpacing Franchise Debuts of "Thor" and "Captain America," and Ranks as the Biggest August Pre-Seller in Company History
LOS ANGELES - July 30, 2014 - According to Fandango, the nation's leading moviegoer destination, Marvel Studios' sci-fi action epic "Guardians of the Galaxy" is on track to take off this weekend, scoring 94 out of 100 points on the company's Fanticipation movie buzz indicator.
James Gunn's highly anticipated adventure is capturing 93% of this weekend's ticket sales on Fandango, and outselling previous Marvel franchise debuts, "Thor" and "Captain America," at the same point in the sales cycle. The film is poised to be the biggest August pre-seller in Fandango's history, far outpacing advance sales for the previous record-holder, Matt Damon's 2007 "The Bourne Ultimatum," and pacing to be this year's #1 non-sequel pre-seller, beating the previous record-holder, "The LEGO Movie."
Fandango has surveyed more than 1,000 "Guardians" ticket-buyers on its site and found that:
95% are attracted by the film's off-the-wall humor;
87% plan to attend the movie with a group of friends on opening weekend;
85% are looking forward to seeing Chris Pratt in his breakout role as Peter Quill ("Star-Lord");
80% are already interested in seeing additional "Guardians" movies;
73% claimed the movie's retro soundtrack made them more excited to see it;
67% picked Rocket Racoon (Bradley Cooper) as the otherworldly character they're most anticipating;
58% were previously unfamiliar with the "Guardians" comic books.
"In a year filled with sequels and remakes, ‘Guardians' feels fresher and more fun than any superhero movie so far this year," says Fandango Chief Correspondent Dave Karger. "Fans are craving the film's originality and that's translating to stellar advance ticket sales for a franchise first. Chris Pratt makes for a charmingly goofy and commanding hero in ‘Guardians,' and between this leading role and his voice work in ‘The LEGO Movie,' 2014 is shaping up to be Pratt's breakout year."
Fandango is also unveiling original artwork inspired by "Guardians of the Galaxy," including a 1940s-style propaganda poster at http://www.fandango.com/movie-news/exclusive-guardians-of-the-galaxy-the-galaxy-needs-you-propaganda-poster-748138, an artistic reimagining of the film's top heroes athttp://www.fandango.com/movie-news/exclusive-guardians-of-the-galaxy-original-artwork-748139, and a video dossier of Nova Corps files at http://www.fandango.com/movie-news/watch-meet-the-guardians-of-the-galaxy-748200
About Fandango's Fanticipation
Known for having its finger on the pulse of moviegoers, Fandango's movie buzz indicator, Fanticipation, provides statistical insight into the movies fans are planning to see in a given weekend. Fanticipation scores (based on a 1 to 100-point scale) are calculated via an algorithm of Fandango's advance ticket sales, website and mobile traffic, and social media engagement. Fanticipation is not intended as a forecast of the weekend box office; it is a snapshot of movie fan sentiment.
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