Severtson Screens Adds Microperf Option to Folded Cinema Screen Line for International Shipping

September 04, 2014

severtsoncorp.pngNow Including Microperf Options, the Industry-Acclaimed Severtson SēVision 3D GX and Ultra Wide 3D Screens Can Now be Shipped Folded in Smaller Packaging with No Loss in Structural Integrity or Performance Abilities; Int'l Shipping Costs Reduced by Up To 70 Percent

Mesa, Arizona, USA, Sept. 4, 2014 - Severtson Screens (www.severtsonscreens.com), a global leader in innovative and quality projection screens for the cinema, commercial, pro AV, and home theater markets, is pleased to announce the new folded SēVision 3D GX line of cinema projection screens now includes Severtson's acclaimed microperf screen as an option for international shipment. Severtson Screens will introduce the updated line at ShowEast, held in Hollywood, Fla. from Oct. 27-30 at the Westin Diplomat Resort & Spa, booth #106. Severtson Screens personnel will also be on hand to discuss the new microperf folded cinema screen options at Kino Expo in St. Petersburg, Russia from Sept. 23-26.

"Launched at the recent CinemaCon 2014 event to rave reviews and popularity worldwide, our new folded shipping method now makes international distribution of our industry-acclaimed SēVision 3D GX highly affordable, reducing international shipping costs by up to 70 percent," explained Toby Severtson, president and CEO of Severtson Corp. "Besides standard white and sliver screens, we are proud to introduce the immensely popular microperf option to our folded SēVision 3D GX line of cinema projection screens for international shipment."

Micro-perforation (microperf) screens are the screen of choice for high-end, premier theatres. The Severtson microperf viewing surface eliminates moiré which is often problematic of screens with larger perforation, yet continues to provide a more realistic soundstage allowing speakers to be placed directly behind the screen. The practically invisible pinpoint holes in the material allow sound to be smoothly transmitted through the material while preserving audio quality. The Folded SēVision 3D GX line of cinema projection screens offer up to 15 percent better sound transfer over standard perforated screens, while providing optimum visual performance at the same time, resulting in the ultimate audio and video experience for theater customers.

Added Dan Maxwell, Severtson Corp. V.P. & Chief Operating Officer, "Since we introduced the folded SēVision 3D GX line earlier this year, we have had to increase production in our Mesa, Arizona facilities to keep up with the international demand. Now, with the addition of the microperf option, we are excited to offer this top of the line product to our customers located around the globe who have been looking for such a screen, but shipping costs associated with such large packages as this were out-of- reach for so many up until now."

Now, Severtson Screens' microperf 3D screens can be folded and packed into a much smaller crate without any loss in structural integrity or performance abilities. Severtson's new folded screen process not only reduces international shipping fees, the smaller packaging simplifies delivery to theaters and is more convenient for installers, as well.

The new folded line of SēVision 3D GX and Ultra Wide cinema screens are now available for delivery to international destinations, having numerous advantages, including:

• available in standard (white and silver) or micro perforation

• coated surface that is harder to bruise and scuff

• small micron flake coating produces a sharper image that eliminates graininess in bright scenes

• viewing angles range from 30 to 40 degree half-gain depending on the specific screen gain requested

• use of a proprietary non-leafing flake vs. a leafing flake promotes longevity by eliminating degradation of the optical properties over time

• perfect for all large cinema applications, such as movie houses, museums, universities, etc.

According to Severtson, in the past, the idea of folding a screen for shipment, delivery, and installation has been deemed impossible because there was no method of doing it without degrading the quality and performance of the screen, or ruining it altogether.

Today, the cost offset on shipping as well as the screen's performance and longevity increases savings for the customer. This is huge news for the international market that desires a state-of-the-art silver 3D cinema screen, but, up until now, simply could not afford the shipment and installation cost because of how such a large screen had to be prepared, packed, and shipped.

Severtson Corporation is a member of the Giant Screen Cinema Association. They have manufactured cinema screens for theaters in countries all over the world, including the United States, Mexico, Canada, Korea, Japan, Brazil, Indonesia, Singapore, Spain, Germany, France, New Zealand, Australia, Netherlands, Thailand, Scotland, China, Russia, and many more. To meet the challenge of creating extremely large screens, Severtson Corporation designed a robotic spray-arm application system to paint its high- performance optical coating in-house on screens as large as 67.75ft. x 150ft. (20.7m x 45.8m). It is currently the largest in-house cinema screen optical coating system in the world.

Approaching its 30th anniversary in 2016, Severtson Corporation continues to be a global leader in innovation and quality. The Severtson family's extensive experience in manufacturing small home theater screens and large cinema screens has given Severtson Corporation the expertise to meet the needs of the professional and consumer AV markets for both indoor applications as well as large outdoor venues.

With its three Arizona-based production facilities and its state-of-the-art robotic application system, Severtson has massive production capabilities and an unusually wide array of screens. The screens range in size from massive movie theaters, comfortable home theaters, and everything in between.

For more information, please visit www.severtsonscreens.com, call 480-610-5155, or email sales@severtsonscreens.com.

About Severtson Screens

Mesa, Ariz.-based Severtson Screens, which celebrated its 25th global leader in innovative and quality projection screens in the home theater, pro AV, and cinema markets. Its low rejection rate coupled with the high quality of all its products has made Severtson Corporation the industry standard for quality and customer service worldwide.

From its unlikely origins in the family kitchen to today's three modern production facilities, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today.

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