By Will Palmer, Chief Executive Officer, Movio The theatrical business as a whole is actually swimming in data – loyalty, POS, credit card, Mobile, Web, Email, social media interactions, exit polls, cookies, IP addresses and if we combine all this together we have “Big Data.” Frankly, all this “Big Data”
PRESS RELEASE Las Vegas, Nevada — AARP announced today findings on a study examining the impact moviegoers ages 50 and older have on the movie business. According to the findings, more than 30-percent of all visits by moviegoers were made up by 50-plus adults. The study, conducted by marketing data analytics firm
Press Release Las Vegas, Nevada and Melbourne, Australia; March 28th, 2017 — Village Cinemas loyalty members will receive more benefits than ever before, with an all-new loyalty club program launched on March 23. Movio, the global leader in marketing data analytics and campaign management software for cinema exhibitors, film distributors
PRESS RELEASE Auckland, NZ and Los Angeles, CA; March 23, 2017 – Movio, the global leader in marketing data analytics for the film industry, has appointed Craig Jones as Chief Commercial Officer of the company. Jones, who joins Movio after a decade at Vodafone, will divide his time between the company’s Auckland headquarters and
PRESS RELEASE Auckland, NZ and London, England; March 15, 2017 – Movio, the global leader in marketing data analytics for the cinema industry, has promoted Sarah Lewthwaite to the position of Managing Director, Senior Vice President for Europe, the Middle East and Africa (EMEA). Previously she had been Director of Strategic Partnerships, EMEA.
PRESS RELEASE Los Angeles, CA and Auckland, NZ, March 7th, 2017 – Movio, the global leader in data analytics for the cinema industry, has signed a data licensing agreement with Screenvision Media, a national leader in cinema advertising, for access to its Movio Media platform. Screenvision Media will now have access to the most comprehensive moviegoer data in
Why are loyalty programs so important for today’s exhibition circuits? Matthew Liebmann: Because to be successful these days, an exhibitor must understand their guests at least as well as they know how to put a picture on a screen. Nothing enables an exhibitor to know and serve their guests better
PRESS RELEASE Los Angeles, CA and Auckland, New Zealand; June 21, 2016 – Conventional wisdom in the film industry suggests that Millennials, or “Gen Y” – now the world’s largest living generation and entering their prime spending years – are generally less interested in movie-going than previous generations. But in a granular
Interview with Will Palmer, CEO, Movio Can you walk us through the different aspects of how you work with data in this business? We’ve got two sides to our focus when it comes to exhibition: the data exhibitors collect on moviegoers at every touch point (demographics, box office transactions, concessions,
PRESS RELEASE Auckland, NZ and Johannesburg, SA], May 23rd 2016: In a first for Vista Group International (VGL), its companies Vista Entertainment Solutions (VES) and Movio have won a joint proposal to provide their cinema industry-leading software to Ster-Kinekor Theatres, the largest cinema exhibitor on the African continent. Ster-Kinekor Theatres is a wholly-owned business of the Primedia Group.