Why are loyalty programs so important for today’s exhibition circuits? Matthew Liebmann: Because to be successful these days, an exhibitor must understand their guests at least as well as they know how to put a picture on a screen. Nothing enables an exhibitor to know and serve their guests better
PRESS RELEASE Los Angeles, CA and Auckland, New Zealand; June 21, 2016 – Conventional wisdom in the film industry suggests that Millennials, or “Gen Y” – now the world’s largest living generation and entering their prime spending years – are generally less interested in movie-going than previous generations. But in a granular
Interview with Will Palmer, CEO, Movio Can you walk us through the different aspects of how you work with data in this business? We’ve got two sides to our focus when it comes to exhibition: the data exhibitors collect on moviegoers at every touch point (demographics, box office transactions, concessions,
PRESS RELEASE Auckland, NZ and Johannesburg, SA], May 23rd 2016: In a first for Vista Group International (VGL), its companies Vista Entertainment Solutions (VES) and Movio have won a joint proposal to provide their cinema industry-leading software to Ster-Kinekor Theatres, the largest cinema exhibitor on the African continent. Ster-Kinekor Theatres is a wholly-owned business of the Primedia Group.
PRESS RELEASE Los Angeles, CA and Auckland, New Zealand; May 23, 2016 – Movio, the global leader in customer intelligence and targeted marketing software for the film industry, and a company of Vista Group International, has won the prestigious 2016 New Zealand Hi-Tech ‘Innovative Software Product’ award for its latest development Movio