SUNDAY UPDATE Warner Bros.’ Justice League couldn’t break the $100 million mark in its opening weekend in North America this weekend. The superhero ensemble pic opened to $96 million, less than half of both The Avengers ($207.4M) and Avengers: Age of Ultron ($191.2M). Comps weren’t favorable when it comes to solo superheroes either, lagging behind Thor: Ragnarok ($122.7M),
Saturday Update: Warner Bros. reports that Justice League earned an estimated $38.8 million on opening day Friday in North America, including Thursday night’s $13 million haul. By comparison, that’s 16.5 percent behind Thor: Ragnarok‘s opening two weeks ago, while marking a 40 percent drop from Suicide Squad‘s first day and 52 percent from Batman v Superman.
Warner Bros. hopes to unite DC fans this weekend with the long awaited Justice League team-up film. Meanwhile, Lionsgate hopes to parlay a highly successful young adult novel into cinematic success with Wonder, while Sony counter-programs the market with a faith-based animated nativity story in The Star. PROS: Justice League marks the latest superhero title
This week’s Long Range Forecast takes a first look at the 2018 slate, beginning with Insidious: The Last Key‘s scheduled release date of January 5. Aaron Sorkin’s Molly’s Game is also slated to expand nationwide that weekend. This Week’s Key Updates: Minimal marketing and mixed social media awareness for The Star have lowered expectations for
The fifth installment of Warner Bros.’ DC Extended Universe serves as the natural highlight among this week’s latest additions to the Long Range Forecast. Justice League won’t fly solo when debuts on November 17, though, as The Star and Wonder are also set to open that weekend in hopes of counter-programming against the superhero tentpole. PROS: