Note: The original version of this story appeared in the April 2017 issue of Boxoffice Magazine. CinemaCon 2017 is in the books, and as tradition would have it, attendees are officially resetting the countdown clock until the marquee confab’s return to Vegas in April 2018. But, for a third straight year,
As of press time, we’re gearing up for a big summer that will feature 42 wide releases from 24 different distributors, all vying for box office supremacy. Every year one of the most hotly debated topics is which films will break out and which will occupy the inevitable—and unenviable—flop positions.
This week’s Long Range Forecast welcomes the addition of June 23’s Transformers: The Last Knight, the fifth film in the live action franchise celebrating its ten-year anniversary this summer. As he did with the previous four entries, Michael Bay returns as director. Our initial analysis and forecasts: Transformers: The Last Knight
BoxOffice Trailer Throw Down brings you a special round up of new trailers for all things super heroic, scientific-fictitious and/or part of a larger shared universe. THOR: RAGNAROK Nets and chains may break his realm but Hulks and haircuts won’t hurt him. Of course by “him” we mean Thor, the god of thunder,
Dwayne “The Rock” Johnson took the stage at CinemaCon 2017 to introduce what he called the “Avengers of the beach,” the cast of the raunchy summer comedy Baywatch joining him on stage to reveal a first-look at several scenes from the film. Perhaps the most curious detail of the evening followed
A last-minute comeback by the New England Patriots over the Atlanta Falcons kept viewers glued to their TV sets for Super Bowl 51, one of the most exciting championship games in football history. Interspersed within the broadcast were 66 different commercials costing a reported $5 million per 30 seconds of