Trailer Impact: ‘Crazy Rich Asians’ Posts Highest Recall; ‘Venom’ Sparks Most Positive Interest

Top Three Trailers with Highest Recall Score Among Moviegoing Audiences

Moviegoers tell us the trailers they most recall seeing at their most recent visit to a cinema.

Crazy Rich Asians (Warner Bros.)

Wednesday, August 15 [yesterday]

  • 18% of moviegoers (149 respondents) saw and recalled this trailer, its new peak.
  • That’s up from 13% last week and bests its previous peak of 14%.
  • The title spends its second week in the top three and first at #1 on the recall metric, after ranking #2 last week.
  • The romantic comedy follows a New York City woman unaware that her boyfriend is fabulously wealthy and considered one of the most eligible bachelors in Singapore.

Venom (Sony Pictures)

Friday, October 5

  • 14% of moviegoers (118 respondents) saw and recalled this trailer, during its first week of theatrical tracking.
  • The title spends its first week in the top three.
  • Tom Hardy stars in this Spider-Man spinoff focusing on one of the franchise’s most iconic villains: a journalist who becomes superhuman after his body fuses with an alien.

Alpha (Sony Pictures)

Friday, August 17 [tomorrow]

  • 13% of moviegoers (106 respondents) saw and recalled this trailer, its peak.
  • That’s up from 9% last week, its previous peak.
  • The title spends its first week in the top three on the recall metric, after ranking #7 last week.
  • The action adventure follows a teenage boy during the Ice Age and his relationship with a lone wolf abandoned by its pack.

Top Three Trailers with Highest Interest Among Moviegoing Audiences

Moviegoers tell us the wide release titles they’re most likely to see at a cinema, based on trailers recently played at theaters.

Venom (Sony Pictures)

Friday, October 5

  • 91% positive interest score, on its first week of theatrical tracking.
  • 64% of respondents said they were “definitely” interested.
  • The film spends its first week in the top three and also first at #1 on the positive interest metric.

Mile 22 (STX Entertainment)

Friday, August 17 [tomorrow]

  • 87% positive interest score, its peak to date.
  • That’s up from 74% last week and bests its previous peak of 85%.
  • 35% of respondents said they were “definitely” interested.
  • The film ties its #2 peak on the positive interest metric, spending a third nonconsecutive week in the top three after ranking #7 last week.
  • Mark Wahlberg stars in this action thriller about a CIA agent who must transport an asset with top-secret information.

Alpha (Sony)

Friday, August 17

  • 79% positive interest score.
  • That’s up from 75% last week, but down from a 91% peak last month.
  • 34% of respondents said they were “definitely” interested.
  • The film spends its first week in the top three on the positive interest metric, after ranking #5 last week.

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