Twitter Futures – New ‘Mockingjay’ Trailer Underwhelms

Friday Evening Update: The Hunger Games: Mockingjay Part 2 debuted its teaser trailer this past Tuesday where it generated 96,687 tweets. The big comparison here that comes to mind is Mockingjay Part 1 which had 80,602 tweets after its teaser trailer was released last July. Looking a little closer though, if we look at the day before, of and after trailer release Part 1 had 170k tweets, Part 2 just 130k. The franchise is coming off of the weakest opening of its three films but with early buzz not overwhelming I dare say that the Hunger Games fever might be dissipating.

The Martian also debuted its first trailer this past week, with a 53,083 tweet performance on Monday. Based on the acclaimed book the film had a great start considering its Sci Fi genre and that it will likely skew 30+. To put its 53k debut number into perspective that is more than any Interstellar trailer managed. Provided the reviews and word of mouth are positive this could have a very strong run into the holiday season.

Twitter Top 10 Movies for the week of June 5th to June 11th

Date Movie Tweets Rank Change
11/20/15 The Hunger Games: Mockingjay – Part 2 163,630 1 (+3) 192.53%
11/25/15 The Martian 105,392 2 (+19) 1235.26%
12/18/15 Star Wars: The Force Awakens 99,383 3 (-1) -4.68%
11/06/15 Spectre 54,784 4 (+2) 22.90%
7/24/15 Paper Towns 43,750 5 (-2) -49.58%

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Please check the methodology page for information about our Twitter project or here for historic data.

Alex Edghill

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