Wednesday Morning Update: Star Trek Into Darkness continued its meteoric rise on Twitter yesterday as it accounted for 18,470 tweets, a whopping 137% bump from Monday's 7,784 tweets. By comparison, Prometheus had 10,091 tweets its Tuesday before release, and Oblivion had 4,468. This continues to impress and with its current track for today it looks set to break 20,000 tweets for Wednesday as well. These are indeed massive numbers, especially for a male-skewing sci-fi film. Inception currently holds the record for most tweets in its release week for the sci-fi genre with 81,006 and Prometheus a distant second with 46,415. With 26,254 tweets already in the bag it should easily be able to slide into #2 slot by the end of the day. $100 million+ by Sunday now looks to be a virtual lock.
Tuesday Morning Update: Star Trek Into Darkness began its release week with 7,784 tweets on Monday, good enough for only 6th place on the day but its big jump of over 350% from its Sunday returns are very impressive nonetheless. The film has a huge built in audience thanks to both the greater Star Trek franchise and new fans created from the first film of this current reboot. I would expect it to skew older and male due to the former, and that should keep its ratio relatively low. By comparison, Prometheus had 8,263 tweets its Monday before release, and Oblivion had 4,041. A wrinkle here in my analysis is that the film will open on Thursday which is pretty unusual and something which has only happened a handful of times over the last four years. Regardless I think a ratio of around 1,000 is pretty much assured and with the volume of tweets it is pulling down it should have no problem slingshoting past the three figures mark over its first four days.
Top Movies for the Week of May 13th
|Rk||Film||Mon||Tue||Week||Mon - Tue %|
|1 (+1)||Fast & Furious 6||17,048||31,880||48,928||87%|
|2 (-1)||The Great Gatsby (2013)||37,401||27,562||64,963||-26%|
|3 (+3)||Star Trek Into Darkness||7,784||18,470||26,254||137%|
|4 (-)||The Hangover Part III||10,575||12,897||23,472||22%|
|5 (-2)||The Purge||11,123||11,207||22,330||1%|
|6 (-1)||Iron Man 3||9,847||7,203||17,050||-27%|
|7 (+12)||The Hunger Games: Catching Fire||1,098||6,684||7,782||509%|
|8 (-1)||Monsters University||3,132||6,600||9,732||111%|
|9 (+1)||Finding Dory||2,613||5,796||8,409||122%|
|10 (+1)||Now You See Me||2,333||2,782||5,115||19%|
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