PRESS RELEASE
WASHINGTON D.C. (December 8, 2016) – Majid Al Futtaim Cinemas, owner of the VOX Cinemas brand of cinemas in the Middle East, will receive the “Global Achievement Award in Exhibition,” it was announced today by Mitch Neuhauser, Managing Director of CinemaCon. CinemaCon, the official convention of The National Associations of Theatre Owners (NATO), will be held March 27-30, 2017, at Caesars Palace in Las Vegas. The award will be collected by CEO of Majid Al Futtaim Cinemas Cameron Mitchell during the convention’s International Day festivities, taking place on Monday, March 27, 2017.
“VOX Cinemas has proven to be an innovative leader in the competitive entertainment landscape, with a team that is dedicated to bringing the magic of the motion picture experience to the Middle East and beyond,” Noted Neuhauser. “Cameron Mitchell has been instrumental in expanding VOX Cinemas to a larger audience and we are honored he will be attending in person to collect this year’s prestigious CinemaCon Global Achievement in Exhibition Award on behalf of Majid Al Futtaim Cinemas.”
Since opening its first cinema in Ajman City Center in 1999, VOX Cinemas has grown to become the largest cinema brand in the Middle East and holds the position of the Middle East’s highest grossing cinema chain. Differentiating itself through the development of several cinema concepts, the VOX Cinemas brand has enjoyed above average market share in all markets which the company operates in. Offering a wide range of cinema experiences the VOX portfolio includes the immersive 4DX experience to which the company holds the exclusive rights in the Middle East, ThEATre by Rhodes, a fine dining luxury cinema collaboration with Michelin Star Chef Gary Rhodes, and an IMAX® with Laser theatre at Mall of the Emirates in Dubai, which has been a top performing site across IMAX’s worldwide network of more than 1,000 theatres for recent films including Sully, Magnificent Seven and Deepwater Horizon. Growing its world-class chain of cinemas to continue delivering great moments to customers around the region every day, VOX Cinemas will expand to operate 600 screens across 50 locations in the Middle East by 2020.
As CEO of VOX Cinemas, Mitchell leads the company’s aggressive expansion plans through the Middle East & Africa. Joining the team in January 2007 Mitchell oversees the company’s distribution division along with the development division. A business graduate from Australia’s Griffith University, Mitchell has over 20+ years of global cinema industry experience working initially in various operational and regional roles throughout Australia.
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