Weekend Forecast: ‘Penguins of Madagascar’

Thanksgiving weekend sees the release of two franchise pictures for very different audiences.

Penguins of Madagascar

PROS:

РThe titular characters have proven to be one of the most popular components of the Madagascar franchise over the past decade.
– Opening over the holiday frame will take advantage of the large number of families heading out to theaters during this time of year
– The film’s 3.3 million+ Facebook fans represent the film’s strong brand awareness.

CONS:

– Similar to what happened with the How to Train Your Dragon and Kung Fu Panda sequels, it’s possible that the Penguins¬†have been overexposed outside of the main Madagascar films through the likes of their television show.
– The 2014 box office market has seen its share of low points, and without any sort of “event level” draw, families could end up deciding to skip this and/or check out Big Hero 6.
– Twitter and Flixster buzz are noticeably behind that of most animated releases this year.

admin@jaroop.com

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