Weekend Forecast: Will ‘War for the Planet of the Apes’ Unseat ‘Spider-Man: Homecoming’?
This weekend will see two new wide releases — in addition to the nationwide expansion of The Big Sick. Our final pre-release analysis and forecast:
- War for the Planet of the Apes should benefit from the strong goodwill earned by its 2011 and 2014 predecessors, which combined to earn $385 million domestically. Social media buzz has been healthy — tracking along the lines of Star Trek Beyond — ahead of release. Furthermore, strong reviews (93 percent on Rotten Tomatoes as of this writing) and a gritty marketing campaign from Fox have built healthy interest and awareness in the trilogy-capper, while Andy Serkis’ lauded dramatic performance as Caesar arguably remains the hallmark attraction of the rebooted franchise.
- Wish Upon enters a market that hasn’t seen a breakout horror film in quite some time, and its PG-13 rating could help toward that goal with appeal to teenagers. The film’s Twitter activity has also perked up over the past 48 hours.
- Following a strong limited run that has yielded $7.6 million over the past three weeks, The Big Sick will expand nationwide into an estimated 2,500 theaters this weekend as fantastic reviews and word of mouth hopefully propel it among date night audiences.
- Apes opens in a summer that has seen its fair share of franchise victims. Strong buzz should help avoid significant fatigue, but it will be a challenge to best Dawn of the Planet of the Apes‘ $72.6 million opening back in July 2014 as the newest entry faces stiffer competition in the likes of Spider-Man: Homecoming and next week’s Dunkirk. Meanwhile, Atom Tickets’ big ticket promotion on Tuesday has significantly skewed pre-sales data, potentially inflating industry expectations.
- Wish Upon comes from Broad Green Pictures, a young distributor whose marketing reach is still in the nascent stages. The film’s lukewarm Facebook and Flixster footprints don’t support the kind of breakout potential Lights Out enjoyed last year, or even that of 47 Meters Down, but the genre is famous for churning out last-minute surprises. Competition for teen audiences against Spider-Man: Homecoming marks another challenge.
|Title||Distributor||Weekend||Domestic Total through Sunday, July 16||% Change|
|War for the Planet of the Apes||Fox||$54,000,000||$54,000,000||NEW|
|Spider-Man: Homecoming||Sony / Columbia||$47,000,000||$210,350,000||-60%|
|Despicable Me 3||Universal||$18,470,000||$183,830,000||-45%|
|The Big Sick||Lionsgate||$11,000,000||$19,120,000||208%|
|Baby Driver||Sony / TriStar||$9,100,000||$72,590,000||-30%|
|Wish Upon||Broad Green Pictures||$6,500,000||$6,500,000||NEW|
|Wonder Woman||Warner Bros.||$6,380,000||$379,350,000||-35%|
Shawn Robbins and Alex Edghill contributed to this report.