AMC Theatres Extends 3D Pact with RealD Through 2024
AMC commits to installing RealD 3D systems in all new and upgraded theaters
(Leawood, KS and Beverly Hills, Calif – June 28, 2018) — AMC Theatres® (NYSE:AMC), the largest movie exhibition company in the United States, Europe and throughout the world, has renewed and extended its 3D agreement with RealD across its domestic platform through 2024. In addition, AMC has committed to installing RealD 3D systems in all new-build theatres and as they upgrade, renovate and improve existing AMC locations in North America during the term of the extension. The announcement was jointly made today by Adam Aron, AMC’s Chief Executive Officer and President, and RealD’s Michael V. Lewis, Founder and Chief Executive Officer of RealD. AMC is the nation’s largest RealD customer with over 3,300 system installs in North America. On a global basis, AMC, combined with its global subsidiaries, has more than 4,900 RealD units installed.
RealD is the world’s preeminent 3D brand and #1 industry preferred 3D technology. RealD has the largest 3D cinema platform with more than 30,000 RealD projection systems installed in theaters worldwide.
“Millions of movie fans enjoy the thrills and entertainment provided by RealD 3D, which has become an iconic part of the movie-going experience,” said Adam Aron, CEO and President, AMC Theatres. “Michael Lewis and his team are leaders in providing incredible movie experiences to millions of movie fans, and we are excited to continue our partnership.”
“The extension of our strategic partnership with AMC allows RealD to continue providing the best and brightest 3D cinema experience to AMC customers around the globe,” said Lewis. “Under Adam Aron, AMC is leading the charge in exhibitor innovation and developing new programs like AMC Stubs A-List, which we believe will expand market share for future RealD 3D titles. We appreciate our long-standing relationship with the entire AMC family and believe the best of our partnership is yet to come.”
Globally recognized as the world’s visual technology leader, RealD pioneered digital 3D cinema and today has the world’s largest 3D cinema platform. RealD’s dominant market share is comprised of a network of theatres that include more than 30,000 installed screens with a backlog of 3,000 additional contracted installations in 75 countries with over 1,200 exhibition partners. RealD is the world’s preeminent 3D brand, with well over 2 billion people having experienced a movie in RealD 3D. RealD has twice been named by Fast Company as one of “The World’s Most Innovative Companies”.