Long Range: <em>Captain Marvel</em> Tracking for $140M+ Launch; Early Forecasts for <em>Hellboy</em>, <em>Little</em>, & <em>Missing Link</em>

Long Range: Captain Marvel Tracking for $140M+ Launch; Early Forecasts for Hellboy, Little, & Missing Link

February 15, 2019 16 Comments

This week’s report below focuses on three of the four wide releases currently scheduled for the second weekend of April. First up, however, Captain Marvel appeared on traditional tracking for the first time this week — and early indicators are as strong as previously expected. The film’s Awareness, Interest, and First Choice

Weekend Forecast: <em>Happy Death Day 2U</em>, <em>Isn’t It Romantic</em>, & <em>Alita: Battle Angel</em> Square Off for Valentine’s & Presidents Day Weekend

Weekend Forecast: Happy Death Day 2U, Isn’t It Romantic, & Alita: Battle Angel Square Off for Valentine’s & Presidents Day Weekend

February 13, 2019 1 Comment

As a sluggish start to 2019 surprisingly continued with the weaker-than-expected debut from The LEGO Movie 2 last weekend, the industry’s attention now turns to the double holiday boost of Valentine’s Day (Thursday) and Presidents Day (Monday) in hope of turning things around. The good news for LEGO Movie 2 is that with

Long Range Tracking: <em>Shazam!</em>, <em>Pet Sematary</em>, & <em>The Best of Enemies</em>

Long Range Tracking: Shazam!, Pet Sematary, & The Best of Enemies

February 8, 2019 80 Comments

This week’s report takes a first look at the beginning of Q2 2019 with the release of three studio titles on April 5. Shazam! Opening Weekend Range: $40 – 60 million PROS: The promise of a coming-of-age entry in the DC film universe could provide a welcome change of pace

Weekend Forecast: <em>The LEGO Movie 2</em>, <em>What Men Want</em>, <em>Cold Pursuit</em>, & <em>The Prodigy</em>

Weekend Forecast: The LEGO Movie 2, What Men Want, Cold Pursuit, & The Prodigy

February 6, 2019 2 Comments

After a relatively miserable two weekends at the box office (especially when compared to the strong market this time last year), the coming frame is poised for a noticeable turnaround thanks to a slew of new releases targeting a variety of moviegoers. The LEGO Movie 2: The Second Part Opening

Long Range Tracking: Tim Burton’s <em>Dumbo</em>

Long Range Tracking: Tim Burton’s Dumbo

February 1, 2019 10 Comments

This week’s report takes a look at the end of 2019’s first quarter with Disney’s anticipated live-action reimagining of another classic animated film slated to debut on March 29. Dumbo Opening Weekend Range: $45 – 65 million PROS: Tim Burton returns in the director’s chair for another adaptation of a

Weekend Forecast: <em>Miss Bala</em> and <em>They Shall Not Grow Old</em> Open on Slow Super Bowl Weekend

Weekend Forecast: Miss Bala and They Shall Not Grow Old Open on Slow Super Bowl Weekend

January 30, 2019 6 Comments

February 1 Update: Sony reports this morning that Miss Bala earned $650K from shows beginning at 7pm in 2,050 theaters on Thursday night. For comparison purposes, Peppermint earned $800K last fall. Early weekend estimates to follow on Saturday morning. January 30 Report: The dead zone of late January will reach its nadir this weekend as the

Long Range Tracking: Jordan Peele’s <em>Us</em>

Long Range Tracking: Jordan Peele’s Us

January 25, 2019 18 Comments

One of early 2019’s most buzzed-about new releases is the focus of our long range report this week, filmmaker Jordan Peele’s anticipated follow-up project to 2017’s Get Out. Us Opening Weekend Range: $35M – $55M PROS: Jordan Peele shot to immediate star filmmaker status with the wildly successful Get Out two years ago,

Weekend Forecast (Updated): <em>The Kid Who Would Be King</em> and <em>Serenity</em>

Weekend Forecast (Updated): The Kid Who Would Be King and Serenity

January 25, 2019 14 Comments

January 25 Update: Neither of this weekend’s new releases held Thursday night screenings, but we’re offering a brief update to our original forecast with confirmed theater counts for Oscar candidates now available. Among these expansions, we expect only Green Book will see enough of an increase to crack the weekend top ten (again)

Long Range Tracking: ‘Wonder Park’

Long Range Tracking: ‘Wonder Park’

January 18, 2019 3 Comments

With most studios avoiding the early March window due to Captain Marvel, this week’s update briefly focuses on Paramount’s Wonder Park — slated to open March 15. At this time, tracking metrics are comparable to the studio’s Sherlock Gnomes, which opened to $10.6 million last March. Wonder Park‘s debut between late February’s How to Train

Weekend Forecast: Shyamalan’s ‘Glass’ Poised for Strong MLK Weekend Debut

Weekend Forecast: Shyamalan’s ‘Glass’ Poised for Strong MLK Weekend Debut

January 16, 2019 12 Comments

After last week’s welcomed over-performance by The Upside, the industry is gearing up for a solid Martin Luther King Weekend at the box office as Universal readies M. Night Shyamalan’s anticipated Glass. The trilogy-capper — finishing off a story began by 2000’s Unbreakable and 2017’s Split — is trending to earn one of the biggest MLK