Long Range Tracking: ‘Bad Times at the El Royale,’ ‘First Man,’ & ‘Goosebumps: Haunted Halloween’

Long Range Tracking: ‘Bad Times at the El Royale,’ ‘First Man,’ & ‘Goosebumps: Haunted Halloween’

August 17, 2018 1 Comment

This week’s report continues our look into October’s very promising release slate with three more wide releases scheduled for Friday the 12th. Bad Times at the El Royale Opening Weekend Range: $11 – 17 million There’s a lot to be encouraged about considering the strong ensemble cast led by Chris

Long Range Tracking: ‘Venom’ Revisited — Could It Set A New October Record?

Long Range Tracking: ‘Venom’ Revisited — Could It Set A New October Record?

August 16, 2018 2 Comments

Following a deeper dive into new data, we’re revisiting initial forecasts for Venom in a rare mid-week update. Venom Opening Weekend Range: $55 – 85 million (revised from $30 – 50 million) In its first week of tracking on our data service Trailer Impact, the film has registered very encouraging 91

Weekend Forecast: ‘Crazy Rich Asians,’ ‘Mile 22,’ & ‘Alpha’

Weekend Forecast: ‘Crazy Rich Asians,’ ‘Mile 22,’ & ‘Alpha’

August 15, 2018 2 Comments

On the heels of The Meg‘s breakout debut, August continues to look much stronger than once expected as another new release looks to exceed early indicators. Crazy Rich Asians is riding a strong wave of buzz thanks to excellent pre-sales that have matched/exceeded films like Mamma Mia! Here We Go Again and Girls Trip, while

Long Range Tracking: ‘A Star Is Born’ & ‘Venom’ (Updated)

Long Range Tracking: ‘A Star Is Born’ & ‘Venom’ (Updated)

August 10, 2018 14 Comments

August 16 Update: Following a deeper dive into new data, we’re revisiting initial forecasts for Venom in a rare mid-week update. Check here for further analysis and revised forecasts on the upcoming release. === The fourth quarter of 2018 is poised for a strong start as this week’s report takes an early

Weekend Forecast: ‘The Meg’ Sets Sights on ‘Mission: Impossible – Fallout’; ‘Slender Man’ & ‘BlacKkKlansman’ Vie for Top 5

Weekend Forecast: ‘The Meg’ Sets Sights on ‘Mission: Impossible – Fallout’; ‘Slender Man’ & ‘BlacKkKlansman’ Vie for Top 5

August 8, 2018 7 Comments

Following an incredible hold last week, Mission: Impossible – Fallout remains the film to beat at the North American box office as Tom Cruise’s latest blockbuster heads into its third frame. The biggest challenger on the board appears to be The Meg, spearheaded by fellow action veteran Jason Statham. Tracking for The Meg has been

Long Range Tracking: ‘Hell Fest,’ ‘Night School,’ & ‘Smallfoot’; ‘The Meg’ Update

Long Range Tracking: ‘Hell Fest,’ ‘Night School,’ & ‘Smallfoot’; ‘The Meg’ Update

August 3, 2018 7 Comments

This week’s report takes an early look at the final weekend of September, currently slated for a trio of new releases from major studios. Hell Fest Opening Weekend Range: $6 – 12 million As is the case with most original horror films, it’s too early to gauge the full potential

Weekend Forecast: ‘Christopher Robin,’ ‘Spy Who Dumped Me,’ & ‘Darkest Minds’ Take On Reigning ‘Mission: Impossible – Fallout’

Weekend Forecast: ‘Christopher Robin,’ ‘Spy Who Dumped Me,’ & ‘Darkest Minds’ Take On Reigning ‘Mission: Impossible – Fallout’

August 1, 2018 14 Comments

August is set to kick off with what could be a close race for the top spot at the box office between a new release and last week’s top film, Mission: Impossible – Fallout. Disney’s Christopher Robin Opening Weekend Range: $26 – 35 million Multiple generations of Winnie the Pooh fans are expected

Long Range Tracking: ‘The House With a Clock In Its Walls’

Long Range Tracking: ‘The House With a Clock In Its Walls’

July 27, 2018 9 Comments

This week’s report takes a first look at the fall season’s first offering for kids and families, slated to open on September 21. The House With a Clock In Its Walls Opening Weekend Range: $20 – 30 million Jack Black and Cate Blanchett headline this adaptation from director Eli Roth,

Weekend Forecast: ‘Mission: Impossible – Fallout’ & ‘Teen Titans GO! to the Movies’

Weekend Forecast: ‘Mission: Impossible – Fallout’ & ‘Teen Titans GO! to the Movies’

July 26, 2018 9 Comments

The final frame of July marks the sixth entry in Tom Cruise’s only career franchise (until next year’s Top Gun sequel, anyway) and the summer’s final all-animated release. Mission: Impossible – Fallout Opening Weekend Range: $60 – 75 million Momentum continues to build ahead of opening weekend as the sixth entry in

Long Range Tracking: ‘The Predator,’ ‘A Simple Favor,’ & ‘White Boy Rick’ Highlight Mid-September

Long Range Tracking: ‘The Predator,’ ‘A Simple Favor,’ & ‘White Boy Rick’ Highlight Mid-September

July 20, 2018 10 Comments

This week’s report focuses on a handful of new releases slated to open on Friday, September 14. The Predator Opening Weekend Range: $24 – 34 million Fans of the franchise are eager to see what writer/director Shane Black (The Nice Guys, Iron Man 3, Lethal Weapon) can do with this latest revival of