Numbers

Monday Update: Crazy Rich Asians just posted one of the best second-weekend holds in modern movie history, with the Warner Bros. romantic comedy falling only -6.4% to $24.8 million. Almost all the movies whose second weekends have ever fallen that mildly —...

Saturday Update: As expected, Warner Bros.’ Crazy Rich Asians is easily on pace to hold the first place throne in its second weekend, albeit with a far stronger hold than projected. The studio reports the hugely successful rom-com earned another $7 million on Friday,...

This week’s report moves deeper into October with an early look at the final tentpole candidate release before holiday season officially begins. Halloween (2018) Opening Weekend Range: $50 – 85 million Longtime fans of the venerable horror franchise are ecstatic...

The unmistakable end-of-summer box office lull will be increasingly felt this weekend as the major studios begin taking a break from new wide releases until after Labor Day. Still, the strength of holdovers — Crazy Rich Asians, in particular — will at...

Monday Update: It might not quite qualify as “crazy rich,” but Crazy Rich Asians topped the box office this weekend with a confirmed $26.5 million. The Warner Bros. romantic comedy earned steadily higher studio estimates, from $23.6 million on Saturday to...

Saturday Update: Warner’s Crazy Rich Asians continued its excellent early performance with another $7.26 million earned on Friday, giving the strongly reviewed rom-com a running three-day tally of $16.03 million.  With very positive word of mouth and minimal competition in tow, we’re projecting...

This week’s report continues our look into October’s very promising release slate with three more wide releases scheduled for Friday the 12th. Bad Times at the El Royale Opening Weekend Range: $11 – 17 million There’s a lot to be...

Following a deeper dive into new data, we’re revisiting initial forecasts for Venom in a rare mid-week update. Venom Opening Weekend Range: $55 – 85 million (revised from $30 – 50 million) In its first week of tracking on our data...

On the heels of The Meg‘s breakout debut, August continues to look much stronger than once expected as another new release looks to exceed early indicators. Crazy Rich Asians is riding a strong wave of buzz thanks to excellent pre-sales that have...

Monday Update: Audiences sure love sharks — fictional sharks, that is. Warner Bros.’ shark-based action-adventure The Meg opened about double expectations with a confirmed $45.4 million. Most industry and analyst projections had hovered around the low-to-mid 20s range. The Jason Statham-led thriller opened higher...

Saturday Update: Reports of The Meg‘s domestic under-performance have been greatly exaggerated as the campy end-of-summer pic exploded with $16.5 million on opening day Friday, including Thursday night’s take. That sets the weekend on course for what should be in the vicinity...

August 16 Update: Following a deeper dive into new data, we’re revisiting initial forecasts for Venom in a rare mid-week update. Check here for further analysis and revised forecasts on the upcoming release. === The fourth quarter of 2018 is poised for...