Dadi Cinema Group Selects Dolby ShowVault/Integrated Media Blocks, Dolby Digital Cinema Processors and Dolby Atmos for Cinema Screens in China

Press Release


San Francisco and Beijing, March 28, 2017—Dolby Laboratories, Inc. (NYSE: DLB) and Dadi Cinema Group today announced that Dadi plans to purchase 750 Dolby ShowVault/Integrated Media Blocks (IMB), 400 units of the Dolby Digital Cinema Processor CP750 and 25 units of the Dolby Atmos Cinema Processor CP850. Dadi plans to deploy the Dolby ShowVault/IMB solution in both new and existing cinema screens and the Dolby Digital Cinema Processors in new cinema screens in China by the end of 2017. “We are excited to work with Dadi to extend the amazing cinema experiences enabled by Dolby technologies to more moviegoers in China,” said Michael Archer, Vice President, Dolby Laboratories. “With Dolby Atmos, audiences at Dadi cinemas can expect to be transported into the story with breathtaking moving audio.” “Dadi is in pursuit of offering reliable and high quality experiences to meet the growing needs of our customers,” said Xin Yu, General Manager, Dadi Cinema Group. “Dolby’s proven record in offering high performance, reliable products aligns with our goal to enable premium experiences for our patrons. We look forward to elevating the moviegoing experience by bringing more Dolby Atmos screens online this year. “

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